Baby boomers and the intention to use technology in travel planning

Authors

DOI:

https://doi.org/10.18089/tms.20260201

Keywords:

Technology Acceptance, Travel Planning, Baby Boomer Generation, Generation Cohort Theory

Abstract

This research aimed to analyze the influence of the generational cohort on the intention to use technology in travel planning by the baby boomer generation, exploring important points for maintaining the usability of Information and Communication Technologies (ICT) in this age group. To achieve this objective, structural equation modeling (PLS-SEM) was used on a sample of 155 valid questionnaires from members of the baby boomer generation participating in elderly groups. The results suggest that the generational cohort is an important element to be considered in the intention to use technology in travel planning. Baby boomers are more resistant to adopting new technologies in travel planning, preferring ease and practicality over advanced technological features. In addition, personal innovation and financial cost are determinants for the adoption of technology by baby boomers, while personal influence is not relevant to boost the adoption of technology in tourism by this generation. This study contributes to broadening the debate about the acceptance and intention to use technologies by baby boomers in travel planning and also provides important indications for maintaining the use of ICTs in this age group.

Author Biographies

  • Karla Juiane dos Santos Camargo, Vale do Itajaí University, Brazil

    Karla Camargo holds a Master's degree in Tourism and Hospitality from the University of Vale do Itajaí (UNIVALI), in Balneário Camboriú, Brazil. She has a degree in Foreign Trade and an MBA in Business Management. She works in the area of ​​tourism management and planning, focusing on public governance, regional development, and strategies for strengthening destinations. She has experience in leadership, project management, and institutional articulation in the tourism sector.

  • Pablo Flôres Limberger, Vale do Itajaí University, Brazil
    Pablo Flôres Limberger is a researcher in the field of Tourism and Hospitality. He holds a Ph.D. in Tourism and Hospitality from the University of Vale do Itajai (UNIVALI), located in Balneario Camboriu, Brazil. As an experienced professor and researcher, Dr. Limberger has a deep understanding of the theoretical and practical aspects of tourism and hospitality. He is a member of the Master and Doctorate Program in Tourism and Hospitality at UNIVALI.
  • Ana Paula Lisboa Sohn, Vale do Itajaí University, Brazil

    Ana Paula Lisboa Sohn holds a PhD in Production Engineering from the Federal University of Santa Catarina, Brazil, with a doctoral internship at the University of Minho in Portugal. Professor and Researcher in the Graduate Program in Tourism and Hospitality at the University of Vale do Itajaí, Brazil. Member of HGTUR – Hospitality, Gastronomy and Tourism Services Research Group.

  • Luiz Mendes-Filho, Federal University of Rio Grande do Norte, Department of Tourism, Brazil

    Luiz Mendes-Filho, Ph.D. is an Associate Professor in the Department of Tourism at the Federal University of Rio Grande do Norte (UFRN), Brazil. He holds a Ph.D. in Business Information Systems from Auckland University of Technology (AUT), New Zealand. He is a CNPq researcher and director of the Tourism Management Studies Research Lab (GESTUR). His research interests include ICT in tourism, smart tourism, social media, and technology adoption. He is affiliated with international and Brazilian academic associations and was a visiting scholar at Bournemouth University, UK.

  • Tércio Pereira, Vale do Itajaí University, Brazil
    Tércio Pereira is a Brazilian author and academic, holding a Ph.D. in Tourism and Hospitality from the University of Vale do Itajai (UNIVALI), located in Balneario Camboriu, Brazil. He has established himself as a prominent figure in the field of marketing, with a specific focus on the tourism and hospitality industry. Currently serving as a professor at University of Vale do Itajai (UNIVALI).

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Published

06.03.2026

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Vol. 22 No. 2 (2026)

Section

Tourism/Hospitality: Research Papers

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How to Cite

Camargo, K. J. dos S., Limberger, P. F., Sohn, A. P. L., Mendes-Filho, L., & Pereira, T. (2026). Baby boomers and the intention to use technology in travel planning. Tourism & Management Studies, 22(2), 1-16. https://doi.org/10.18089/tms.20260201

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