Tourism planning in the Azores and feedback from visitors

Authors

Keywords:

tourism planning, surveys, tourist experiences, tourism competitiveness

Abstract

Abstract

Tourism planning is increasingly a fundamental process for qualifying and increasing the competitiveness of tourist destinations, especially when it is required to take into account the new needs of tourists and the global trend towards meeting the principles of sustainable tourism. This study aims to analyse the improvements that, in the opinion of visitors, should be implemented in Ponta Delgada, the largest hub of tourism activity in the Azores (Portugal), detecting differences between specific groups of visitors, in order to contribute to territorial organisation and the optimisation of tourism experiences. 400 answers to a survey distributed among tourists who visited this Azorean municipality were analysed, using several statistical methods, such as the chi-square test of independence and some Hierarchical Cluster Analysis algorithms. The main conclusions refer to the statistically significant associations between the mean of transport used to travel and views of some aspects to be improved, with signs of patterns in visits and critical attitude.

 

Resumo

O planeamento turístico é cada vez mais um processo fundamental para a qualificação e aumento de competitividade dos destinos turísticos, principalmente quando há que ter em conta as novas necessidades dos turistas e a tendência global de atender aos princípios do turismo sustentável. Este estudo pretende analisar as melhorias que, na opinião dos visitantes, devem ser implementadas em Ponta Delgada, o maior polo dinamizador da atividade turística dos Açores, contribuindo, assim, para a organização territorial e para a valorização das experiências turísticas. Foram analisadas as respostas de 400 questionários administrados a turistas que visitaram este concelho, utilizando diversos métodos estatísticos, de onde se destacam o teste de independência do qui-quadrado e alguns algoritmos de Análise Classificatória Hierárquica Ascendente. As principais conclusões referem-se à existência de associações estatisticamente significativas entre o meio de transporte utilizado para viajar e as perceções acerca de alguns aspetos que podem ser melhorados.

 

Author Biographies

  • João Crispim Ponte, Fundo de Maneio, Ponta Delgada, Portugal

    João Crispim de Carvalho Lourenço Borges da Ponte:  Business consultant and researcher at Fundo de Maneio, Lda. Master in Environmental, Health and Safety. PhD candidate in Economic and Business Sciences, with specialization in Management (School of Business and Economics, Universidade dos Açores). Has professional background on financial management, entrepreneurship and tourism strategic development, having lectured at Universidade dos Açores. Co-author of books and articles in the area of Entrepreneurship, Finance and Tourism. Rua Bento José Morais, 23, 3º Sul, 9500-772, Ponta Delgada. Email: jcrispim@fundodemaneio.com; Tel: +351296654047; ORCID: 0000-0003-3426-6790

  • Gualter Couto, School of Business and Economics and CEEAplA, University of the Azores, Ponta Delgada, Portugal

    Gualter Manuel Medeiros do Couto:  (PhD) doctor of Finance from Technical University of Lisbon (ISEG). Finance Professor at School of Business and Economics, Universidade dos Açores since 1996 and researcher at Center of Applied Economics Studies of the Atlantic since 2003. 9500-321 Ponta Delgada, Email: gualter.mm.couto@uac.pt; Tel. +351296650550; ORCID: 0000-0001-5560-5101

  • Pedro Pimentel, School of Business and Economics and CEEAplA, University of the Azores, Ponta Delgada, Portugal

    Pedro Miguel Silva Gonçalves Pimentel: (PhD) doctor of Finance from Technical University of Lisbon (ISEG). Finance Professor at School of Business and Economics, Universidade dos Açores since 2000 and researcher at Center of Applied Economics Studies of the Atlantic since 2003. 9500-321 Ponta Delgada, Email: pedro.ms.pimentel@uac.pt; Tel. +351296650550; ORCID: 0000-0003-1056-0338

  • Áurea Sandra Toledo de Sousa, School of Sciences and Technology and CEEAplA, University of the Azores, Ponta Delgada, Portugal.

    Áurea Sandra Toledo de Sousa:  (PhD) doctor of Mathematics in the speciality of Probability and Statistics from Universidade dos Açores. Professor at Universidade dos Açores since 1992 and researcher at Center of Applied Economics Studies of the Atlantic since 2011. Her primary research interests are in the areas of Multivariate Data Analysis, Probability and Statistics, Symbolic Data Analysis (SDA), and Computational Statistics. 9500-321 Ponta Delgada, Email: aurea.st.sousa@uac.pt; Tel. +351 296 650 073; ORCID: 0000-0003-3151-5237

  • André Oliveira, Fundo de Maneio, Ponta Delgada, Portugal.

    André Cabral Oliveira: Business consultant and researcher at Fundo de Maneio, Lda. Master in Economic and Business Sciences, with specialization in Finance. PhD candidate in Economic and Business Sciences, with specialization in Management (School of Business and Economics, Universidade dos Açores). His research has been focused in Finance and Tourism. Co-author of books and articles related to Tourism and Real Options Analysis. Rua Bento José Morais, 23, 3º Sul, 9500-772, Ponta Delgada. Email: aoliveira@fundodemaneio.com; Tel: +351296654047; ORCID:  0000-0002-9517-1528

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Published

30.04.2021

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Section

Tourism/Hospitality: Research Papers

How to Cite

Tourism planning in the Azores and feedback from visitors. (2021). Tourism & Management Studies, 17(2), 7-15. https://tmstudies.net/index.php/ectms/article/view/1357

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