Co-creation of experiences in tourism: A conceptual perspective through a meta-review and thematic mapping
DOI:
https://doi.org/10.18089/tms.20250203Keywords:
Co-creation, Tourism experiences, value-creation theories, meta-review, research agendaAbstract
Co-creation of experiences can be defined as the process through which customers and organisations collaborate to create experiences. There has been a notable lack of knowledge regarding tourism experiences and their interrelationship with the co-creation process. This article aims to systematically review the scientific literature on the co-creation of tourism experiences and to delve deeper into the discussion of the different perspectives on tourism experiences, seeking to understand their connection to the co-creation process. To this end, a meta-review, including thematic mapping and content analysis, is applied to 82 articles published between 2009 and 2021, a year that marked the end of a particularly challenging period for the tourism industry due to the COVID-19 pandemic. The main contributions of this study are the presentation of new definitions of tourism experiences and the systematisation of the co-creation process, considering the supply-side dimensions, given that much of the existing literature predominantly focuses on the tourist perspective. Furthermore, the study identifies existing gaps and proposes a future research agenda.
References
Adhikari, A., & Bhattacharya, S. (2016). Appraisal of literature on customer experience in tourism sector: review and framework. Current Issues in Tourism, 19(4), 296-321. https://doi.org/10.1080/13683500.2015.1082538
Aghdam, A. R., Watson, J., Cliff, C., & Miah, S. J. (2020). Improving the theoretical understanding toward patient-driven health care innovation through online value cocreation: systematic review. Journal of Medical Internet Research, 22(4), e16324. https://doi.org/10.2196/16324
Alcoba, J., Mostajo, S., Ebron, R.A., & Paras, R. (2017). Balancing value co-creation: culture, ecology, and human resources in tourism industry. In Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (pp. 285-304). IGI Global. https://doi.org/10.4018/978-1-5225-2084-9.ch015
Aminudin, N., & A. Jamal, S. (2020). Types of tourism: the travelogue of the greatest traveller. Journal of Islamic Marketing, 11(2), 497-506. https://doi.org/10.1108/JIMA-05-2018-0089
Aragonez, T., & Alves, G. (2012). Marketing territorial: O futuro das cidades sustentáveis e de sucesso. In Santos, José António C., Ribeiro, F. P., & Águas, P. Book of Proceedings – Tourism and Management Studies International Conference Algarve 2012 (pp. 316-329), University of Algarve.
Aria, M., & Cuccurullo, C. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975. https://doi.org/10.1016/j.joi.2017.08.007
Battarbee, K., & Koskinen, I. (2008). Co-Experience: product experience as social interaction. Product Experience, 461-476. https://doi.org/10.1016/B978-008045089-6.50022-8
Belarmino, A., & Koh, Y. (2020). A critical review of research regarding peer-to-peer accommodations. International Journal of Hospitality Management, 84, 102315. https://doi.org/10.1016/j.ijhm.2019.05.011
Bharwani, S., & Mathews, D. (2021). Techno-business strategies for enhancing guest experience in luxury hotels: a managerial perspective. Worldwide Hospitality and Tourism Themes, 13(2), 168-185. https://doi.org/10.1108/WHATT-09-2020-0121
Binkhorst, E., & Den Dekker, T. (2009). Agenda for co-creation tourism experience research. Journal of Hospitality Marketing & Management, 18(2-3), 311-327. https://doi.org/10.1080/19368620802594193
Blondel, V. D., Guillaume, J. L., Lambiotte, R., & Lefebvre, E. (2008). Fast unfolding of communities in large networks. Journal of Statistical Mechanics: Theory and Experiment, 2008(10), P10008. https://doi.org/10.1088/1742-5468/2008/10/P10008
Borges-Tiago, T., Veríssimo, J., & Tiago, F. (2022). Smart tourism: a scientometric review (2008-2020). European Journal of Tourism Research, 30, 3006-3006. https://doi.org/10.54055/ejtr.v30i.2593
Briciu, V. (2013). Differences between place branding and destination branding for local brand strategy development. Bulletin of the Transilvania University of Brasov Series VII: Social Sciences, 6(55), 9-14.
Buhalis, D. (2020). Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article. Tourism Review, 75(1), 267-272. https://doi.org/10.1108/TR-06-2019-0258
Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism experience through personalisation of services. Information and Communication Technologies in Tourism, 377-389. https://doi.org/10.1007/978-3-319-14343-9_28
Buonincontri, P., Morvillo, A., Okumus, F., & Van Niekerk, M. (2017). Managing the experience co-creation process in tourism destinations: empirical findings from Naples. Tourism Management, 62, 264-277. https://doi.org/10.1016/j.tourman.2017.04.014
Campón-Cerro, A.M., Di-Clemente, E., Hernández-Mogollón, J.M., & Folgado-Fernández, J.A. (2020). Healthy water-based tourism experiences: their contribution to quality of life, satisfaction and loyalty. International Journal of Environmental Research & Public Health, 17, 1961. https://doi.org/10.3390/ijerph17061961
Campos, A.C., Mendes J., Oom do Valle, P., & Scott, N. (2015). Co-creation of tourist experiences: a literature review. Current Issues in Tourism, 21(4), 369-400. https://doi.org/10.1080/13683500.2015.1081158
Carvalho, P., & Alves, H. (2023). Customer value co-creation in the hospitality and tourism industry: a systematic literature review. International Journal of Contemporary Hospitality Management, 35(1), 250-273. https://doi.org/10.1108/IJCHM-12-2021-1528
Carvalho, M., Kastenholz, E., & Carneiro, M. J. (2021). Co-creative tourism experiences–a conceptual framework and its application to food & wine tourism. Tourism Recreation Research, 48(5), 668-692. https://doi.org/10.1080/02508281.2021.1948719
Carù, A., & Cova, B. (2015). Co-creating the collective service experience. Journal of Service Management, 26(2), 276-294. https://doi.org/10.1108/JOSM-07-2014-0170
Chathoth, P., Altinay, L., Harrington, R. J., Okumus, F., & Chan, E. S. (2013). Co-production versus co-creation: A process based continuum in the hotel service context. International Journal of Hospitality Management, 32, 11-20. https://doi.org/10.1016/j.ijhm.2012.03.009
Chathoth, P. K., Ungson, G. R., Harrington, R. J., & Chan, E. S. (2016). Co-creation and higher order customer engagement in hospitality and tourism services: A critical review. International Journal of Contemporary Hospitality Management, 28(2), 222-245. https://doi.org/10.1108/IJCHM-10-2014-0526
Chatterjee, A., Gerdes M., Prinz A., & Martinez S. (2021) Human coaching methodologies for automatic electronic coaching (ecoaching) as behavioral interventions with information and communication technology: systematic review. Journal of Medical Internet Research, 23(3): e23533. https://doi.org/10.2196/23533
Chen, H., & Rahman I (2018). Cultural tourism: an analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26, 153-163. https://doi.org/10.1016/j.tmp.2017.10.006
Chen, J.-S., Kerr, D., Chou, C.Y., & Ang, C. (2017). Business co-creation for service innovation in the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 29, 1522–1540. https://doi.org/10.1108/IJCHM-06-2015-0308
Chen, N., Wang, Y., Li, J., Wei, Y., & Yuan, Q. (2020). Examining structural relationships among night tourism experience, lovemarks, brand satisfaction, and brand loyalty on “cultural heritage night” in South Korea. Sustainability 2020, 12, 6723. https://doi.org/10.3390/su12176723
Cheng, M. (2016). Sharing economy: A review and agenda for future research. International Journal of Hospitality Management, 57, 60-70. https://doi.org/10.1016/j.ijhm.2016.06.003
Çevrimkaya, M., & Zengin, B. (2023). The mediating role of memorable tourism experience on tourist behavior: A perspective on organized tours. Tourism & Management Studies, 19(2), 61-72. https://doi.org/10.18089/tms.2023.190205
Cobo, M. J., López-Herrera, A. G., Herrera-Viedma, E., & Herrera, F. (2011). An approach for detecting, quantifying, and visualizing the evolution of a research field: A practical application to the Fuzzy Sets Theory field. Journal of Informetrics, 5(1), 146–166. https://doi.org/10.1016/j.joi.2010.10.002
Cudny W. (2018). Theoretical Approach. In Car Tourism. Economic Geography (pp. 9–39). Springer, Cham.
Dang, T. D., & Nguyen, M. T. (2023). Systematic review and research agenda for the tourism and hospitality sector: co-creation of customer value in the digital age. Future Business Journal, 9(1), 94. https://doi.org/10.1186/s43093-023-00274-5
De Larrea, G. L., & Gregory, A. M. (2020). Informing timeshare exchange services on the drivers of customer-driven co-production. International Journal of Hospitality Management, 91, 102645. https://doi.org/10.1016/j.ijhm.2020.102645
Denyer, D., & Tranfield, D. (2009). Producing a systematic review. In D. A. Buchanan & A. Bryman (Eds.), The SAGE Handbook of Organizational Research Methods (pp. 671-689), Sage Publications, London.
Dias, Á., González-Rodríguez, M. R., & Patuleia, M. (2021). Creative tourism destination competitiveness: an integrative model and agenda for future research. Creative Industries Journal, 16(2), 180-203. https://doi.org/10.1080/17510694.2021.1980672
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: an overview and guidelines. Journal of Business Research, 133, 285-296. https://doi.org/10.1016/j.jbusres.2021.04.070
Eide, D., Fuglsang, L., & Sundbo, J. (2017). Management challenges with the maintenance of tourism experience concept innovations: toward a new research agenda. Tourism Management, 63, 452-463. https://doi.org/10.1016/j.tourman.2017.06.029
Eletxigerra, A., Barrutia, J.M., & Echebarria, C., (2018). Place marketing examined through a service-dominant logic lens: a review. Journal of Destination Marketing & Management 9, 72–84. https://doi.org/10.1016/j.jdmm.2017.11.002
Ellis, G.D., Freeman, P.A., Jamal, T., & Jiang, J. (2019). A theory of structured experience. Annals of Leisure Research, 22(1), 97-118. https://doi.org/10.1080/11745398.2017.1312468
Femenia-Serra, F., Neuhofer, B., & Ivars-Baidal, J. A. (2019). Towards a conceptualisation of smart tourists and their role within the smart destination scenario. The Service Industries Journal, 39(2), 109-133. https://doi.org/10.1080/02642069.2018.1508458
Freire, R.R., & Veríssimo, J.M.C. (2021) Mapping co-creation and co-destruction in tourism: a bibliographic coupling analysis. Anatolia, 32(2), 207-217. https://doi.org/10.1080/13032917.2020.1855594
Gallego, C., Mejía, G.M., & Calderón, G. (2020). Strategic design: origins and contributions to intellectual capital in organizations. Journal of Intellectual Capital, 21(6), 873-891. https://doi.org/10.1108/JIC-10-2019-0234
Garza-Reyes, J. A. (2015). Green lean and the need for six sigma. International Journal of Lean Six Sigma, 6(3), 226–248. https://doi.org/10.1108/IJLSS-04-2014-0010
Godovykh, M., & Tasci, A.D.A. (2020). Customer experience in tourism: a review of definitions, components, and measurements. Tourism Management Perspectives, 35, 1-10. https://doi.org/10.1016/j.tmp.2020.100694
Golestaneh, H., Guerreiro, M., Pinto, P., & Mosaddad, S. H. (2022). On the role of internal stakeholders in place branding. Journal of Place Management and Development, 15(2), 202-228. https://doi.org/10.1108/JPMD-05-2020-0041
Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179-188. https://doi.org/10.1007/s12525-015-0196-8
Haddaway, N. R., Lotfi, T., & Mbuagbaw, L. (2022). Systematic reviews: a glossary for public health. Scandinavian Journal of Public Health, 51(1), 1-10. https://doi.org/10.1177/14034948221074998
Hernández-Ortega, B., & Franco, J.L. (2019). Developing a new conceptual framework for experience and value creation. Service Business, 13, 225–248. https://doi.org/10.1007/s11628-018-0379-4
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: consumer fantasies, feelings, and fun. Journal of Consumer Research, 9, 132–140. https://doi.org/10.1086/208906
Hwang, J., & Seo, S. (2016). A critical review of research on customer experience management: theoretical, methodological and cultural perspectives. International Journal of Contemporary Hospitality Management, 28(10), 2218–2246. https://doi.org/10.1108/IJCHM-04-2015-0192
Iliev, D. (2020). Consumption, motivation and experience in dark tourism: a conceptual and critical analysis. Tourism Geographies, 23(5-6), 963-984. https://doi.org/10.1080/14616688.2020.1722215
Jaakkola, E., Helkkula, A., & Aarikka-Stenroos, L. (2015). Service experience cocreation: conceptualization, implications, and future research directions. Journal of Service Management, 26(2), 182-205. https://doi.org/10.1108/JOSM-12-2014-0323
Jain, S., Sharma, K., & Devi, S. (2024). The dynamics of value co‐creation behavior: a systematic review and future research agenda. International Journal of Consumer Studies, 48(1), e12993. https://doi.org/10.1111/ijcs.12993
Jamilena, F.D.M., Polo Peña, A. I., & Rodríguez Molina, M. Á. (2017). The effect of value-creation on consumer-based destination brand equity. Journal of Travel Research, 56(8), 1011–1031. https://doi.org/10.1177/0047287516663650
Kandampully, J., Zhang, T., & Jaakkola, E. (2018). Customer experience management in hospitality: A literature synthesis, new understanding and research agenda. International Journal of Contemporary Hospitality Management, 30(1), 21-56. https://doi.org/10.1108/IJCHM-10-2015-0549
Kijima, K., & Arai, Y. (2016). Value co-creation process and value orchestration platform. In: Kwan S., Spohrer J., Sawatani Y. (eds.) Global Perspectives on Service Science: Japan. Service Science: Research and Innovations in the Service Economy. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-3594-9_10
Kim, J.H., Oh, H. S., & In-seog, S., (2021). Tourism experiencing and travel satisfaction: a latent profile analysis. Northeast Asia Tourism Research, 17, 79-95.
King, C., Murillo, E., Wei, W., Madera, J., Tews, M.J., Israeli, A.A., & Kong, L. (2019). Towards a shared understanding of the service experience–a hospitality stakeholder approach. Journal of Service Management, 30(3), 410-428. https://doi.org/10.1108/JOSM-11-2018-0375
Laud, G., Bove, L., Ranaweera, C., Leo, W. W. C., Sweeney, J., & Smith, S. (2019). Value co-destruction: a typology of resource misintegration manifestations. Journal of Services Marketing, 33(7), 866-889. https://doi.org/10.1108/JSM-01-2019-0022
Lee, M., Ahn, J., Shin, M., Kwon, W., & Back, K.-J. (2021). Integrating technology to service innovation: key issues and future research directions in hospitality and tourism. Journal of Hospitality and Tourism Technology, 12(1), 19-38. https://doi.org/10.1108/JHTT-01-2019-0013
Leung, D., Law, R., Van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: a literature review. Journal of Travel & Tourism Marketing, 30(1-2), 3-22. https://doi.org/10.1080/10548408.2013.750919
Lincényi, M., & Bulanda, I. (2023). Use of marketing communication tools in tourism in accommodation facilities during the COVID-19 pandemic. Journal of Tourism and Services, 14(26), 25-44. https://doi.org/10.29036/jots.v14i26.440
Line, N.D., Dogru, T, El-Manstrly, D., Buoye, A., Malthouse, E., & Kandampully, J. (2020). Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry. Tourism Management, 80, 104106. https://doi.org/10.1016/j.tourman.2020.104106
Linnenluecke, M. K., Marrone, M., & Singh, A. K. (2020). Conducting systematic literature reviews and bibliometric analyses. Australian Journal of Management, 45(2), 175–194. https://doi.org/10.1177/0312896219877678
Loureiro, S. (2014). The role of the rural tourism experience economy in place attachment and behavioural intentions. International Journal of Hospitality Management, 40, 1-9. https://doi.org/10.1016/j.ijhm.2014.02.010
Lugosi, P. (2014). Mobilising identity and culture in experience co-creation and venue operation. Tourism Management, 40, 165-179. https://doi.org/10.1016/j.tourman.2013.06.005
Ma, S., Gu, H., Wang, Y., & Hampson, D.P. (2017). Opportunities and challenges of value co-creation: the role of customer involvement in hotel service development. International Journal of Contemporary Hospitality Management, 29(12), 3023-3043. https://doi.org/10.1108/IJCHM-08-2016-0479
Mariani, M., Baggio, R., Fuchs, M., & Höepken, W. (2018). Business intelligence and big data in hospitality and tourism: A systematic literature review. International Journal of Contemporary Hospitality Management, 30(12), 3514-3554. https://doi.org/10.1108/IJCHM-07-2017-0461
Mason, R., & Cheyne, J. (2000). Residents’ attitudes to proposed tourism development. Annals of Tourism Research, 27, 391-411. https://doi.org/10.1016/S0160-7383(99)00084-5
Mathis, E. F., Kim, H. L., Uysal, M., Sirgy, J. M., & Prebensen, N. (2016). The effect of co-creation on outcome variable. Annals of Tourism Research, 57, 62-75. https://doi.org/10.1016/j.annals.2015.11.023
Mehraliyev, F., Chan, I.C.C., Choi,Y., Koseoglu, M.A., & Law, R. (2020). A state-of-the-art review of smart tourism research, Journal of Travel & Tourism Marketing, 37(1), 78-91. https://doi.org/10.1080/10548408.2020.1712309
Mohammadi, F., Yazdani, H.R., Jami Pour, M., & Soltani, M. (2021). Co-creation in tourism: a systematic mapping study. Tourism Review, 76(2), 305-343. https://doi.org/10.1108/TR-10-2019-0425
Neuhofer, B., Buhalis, D., & Ladkin, A. (2014). A typology of technology enhanced experiences. International Journal of Tourism Research, 16, 340–350. https://doi.org/10.1002/jtr.1958
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Smart technologies for personalized experiences: a case study in the hospitality domain. Electronic Markets, 25(3), 243-254. https://doi.org/10.1007/s12525-015-0182-1
Palmatier, R.W. Houston, M.B., & Hulland, J. (2018). Review articles: purpose, process, and structure. Journal of the Academy of Marketing Science, 46, 1-5. https://doi.org/10.1007/s11747-017-0563-4
Park, S., & Stangl, B. (2020), Augmented reality experiences and sensation seeking. Tourism Management, 77, 104023. https://doi.org/10.1016/j.tourman.2019.104023
Peric, M. (2010), Sports tourism and system of experiences. Tourism & Hospitality Management, 16(2), 197-206. https://doi.org/10.1016/j.tourman.2019.104023
Pezzi, E., & Vianna, S. L. G. (2015). A experiência turística e o turismo de experiência: um estudo sobre as dimensões da experiência memorável. Revista Turismo Em Análise, 26(1), 165-187. https://doi.org/10.11606/issn.1984-4867.v26i1p165-187
Phi, G. T., & Dredge, D. (2019). Collaborative tourism-making: An interdisciplinary review of co-creation and a future research agenda. Tourism Recreation Research, 44 (3), 284-299. https://doi.org/10.1080/02508281.2019.1640491
Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review (July-August), 98-105
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: the next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14. https://doi.org/10.1002/dir.20015
Qu, H., Kim, L., & Im, H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465-476. https://doi.org/10.1016/j.tourman.2010.03.014
Rachão, S., Breda, Z., Fernandes, C., & Joukes, V. (2020), Cocreation of tourism experiences: are food-related activities being explored?. British Food Journal, 122(3), 910-928. https://doi.org/10.1108/BFJ-10-2019-0769
Richards, G., King, B., & Yeung, E. (2020). Experiencing culture in attractions, events and tour settings. Tourism Management, 79, 104104. https://doi.org/10.1016/j.tourman.2020.104104
Richards, G. (2021). Evolving research perspectives on food and gastronomic experiences in tourism. International Journal of Contemporary Hospitality Management, 33(3), 1037-1058. https://doi.org/10.1108/IJCHM-10-2020-1217
Rita, P., Tiago, M. T. B., & Sousa, N. (2024). Empirical Insights into Co-Creation, Satisfaction, and Willingness to Pay in Sustainable Tourism. Journal of Tourism and Services, 15(29), 133-152. https://doi.org/10.29036/jots.v15i29.804
Sarasvuo, S., Rindell, A., & Kovalchuk, M. (2022). Toward a conceptual understanding of co-creation in branding. Journal of Business Research, 139, 543-563. https://doi.org/10.1016/j.jbusres.2021.09.051
Serravalle, F., Ferraris, A., Vrontis, D., Thrassou, A., & Christofi, M. (2019). Augmented reality in the tourism industry: a multi-stakeholder analysis of museums. Tourism Management Perspectives, 32, 100549. https://doi.org/10.1016/j.tmp.2019.07.002
Seyfi, S., Hall C. M., & Rasoolimanesh, S. M. (2020). Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), 341-357. https://doi.org/10.1080/1743873X.2019.1639717
Sharma, P., Jain, K., Kingshott, R.P.J., & Ueno, A. (2020). Customer engagement and relationships in multi-actor service ecosystems. Journal of Business Research, 121, 487-494. https://doi.org/10.1016/j.jbusres.2020.07.031
Sharma, S., Dogra, J., & Khan, S. (2024). Destination resilience and transformations in the tourism sector: new tendencies in destination development and management. Tourism & Management Studies, 20(4), 17-26. https://doi.org/10.18089/tms.20240402
Sigala, M. (2017). Collaborative commerce in tourism: implications for research and industry. Current Issues in Tourism, 20(4), 346-355. https://doi.org/10.1080/13683500.2014.982522
Smith, A. M. (2013). The value co-destruction process: A customer resource perspective. European Journal of Marketing, 47(11/12), 1889–1909. https://doi.org/10.1108/EJM-08-2011-0420
Snyder, H., (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339. https://doi.org/10.1016/j.jbusres.2019.07.039
Sørensen, F., & Jensen, J.F. (2015). Value creation and knowledge development in tourism experience encounters. Tourism Management, 46, 336-346. https://doi.org/10.1016/j.tourman.2014.07.009
Sugathan, P., & Ranjan, K.R., (2019). Co-creating the tourism experience. Journal of Business Research, 100, 207–217. https://doi.org/10.1016/j.jbusres.2019.03.032
Tasci, A.D.A., & Pizam, A. (2020). An expanded nomological network of experienscape. International Journal of Contemporary Hospitality Management, 32(3), 999-1040. https://doi.org/10.1108/IJCHM-12-2018-0988
Thomé, A.M.T., Scavarda, L.F., & Scavarda, A.J. (2016), Conducting systematic literature review in operations management. Production Planning and Control, 27(5), 408-420. https://doi.org/10.1080/09537287.2015.1129464
Tiberghien, G., Bremner, H., & Milne, S. (2020). Authenticity and disorientation in the tourism experience. Journal of Outdoor Recreation and Tourism, 30, 100283. https://doi.org/10.1016/j.jort.2020.100283
Tiwari, A. V., Bajpai, N., & Pandey, P. (2023). The role of human emotions in memorable tourism experience and revisit intention. Tourism & Management Studies, 19(1), 15-27. https://doi.org/10.18089/tms.2023.190102
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207-222. https://doi.org/10.1111/1467-8551.00375
Tregua, M., D’Auria, A., & Costin, H. (2020). #10yearschallenge: how co-creation permeated tourism research. A bibliometric analysis. European Journal of Tourism Research, 24, 2409. https://doi.org/10.54055/ejtr.v24i.411
Trunfio, M., & Campana, S. (2019). Drivers and emerging innovations in knowledge-based destinations: towards a research agenda. Journal of Destination Marketing & Management, 14, 100370. https://doi.org/10.1016/j.jdmm.2019.100370
Tung, V., & Ritchie, J. R. (2011). Exploring the essence of memorable tourism experiences. Annals of Tourism Research, 38(4), 1367-1386. https://doi.org/10.1016/j.annals.2011.03.009
Tung, V.W.S., & Au, N. (2018). Exploring customer experiences with robotics in hospitality. International Journal of Contemporary Hospitality Management, 30(7), 2680-2697. https://doi.org/10.1108/IJCHM-06-2017-0322
Tussyadiah, I. P. (2014). Toward a theoretical foundation for experience design in tourism. Journal of Travel Research, 53(5), 543–564. https://doi.org/10.1177/0047287513513172
Uslu, A., Recuero-Virto, N., Eren, R., & Blasco-López, M. (2024). The role of authenticity, involvement and experience quality in heritage destinations El rol de la autenticidad, la involucración y la calidad de la experiencia en los destinos patrimoniales. Tourism and Management Studies, 20(3), 79-81. https://doi.org/10.18089/tms.20240306
Vargo (2008). Customer integration and value creation: paradigmatic traps and perspectives. Journal of Service Research, 11(2), 211-215. https://doi.org/10.1177/1094670508324260
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17. https://doi.org/10.1509/jmkg.68.1.1.24036
Vergopoulos, H. (2016). The tourist experience: an experience of the frameworks of the tourist experience? Via Tourism Review, (10) 1-11. https://doi.org/10.4000/viatourism.1352
Walls, A., Okumus, F., Wang Y., & Kwun, D.J.W. (2011). Understanding the consumer experience: an exploratory study of luxury hotels. Journal of Hospitality Marketing &Management, 20(2), 166-197. https://doi.org/10.1080/19368623.2011.536074
Wang, C., Liu, J., Wei, L., & Zhang, T. (2020). Impact of tourist experience on memorability and authenticity: a study of creative tourism. Journal of Travel & Tourism Marketing, 37(1), 48-63. https://doi.org/10.1080/10548408.2020.1711846
World Tourism Organization. (2022). Tourism grows 4% in 2021 but remains far below pre-pandemic levels. Retrieved on August 28, 2024, from https://www.unwto.org/news/tourism-grows-4-in-2021-but-remains-far-below-pre-pandemic-levels
Wu, T., Lin, Y., Wall, G., & Xie, P. F., (2020). A spectrum of indigenous tourism experiences as revealed through means-end chain analysis. Tourism Management, 76, 103969. https://doi.org/10.1016/j.tourman.2019.103969
Yang, W., & Mattila, A. S. (2016). Why do we buy luxury experiences? Measuring value perceptions of luxury hospitality services. International Journal of Contemporary Hospitality Management, 28(9), 1848e1867. https://doi.org/10.1108/IJCHM-11-2014-0579
Zhang, P., Meng, F., & So, K. K. F. (2021). Cocreation experience in peer-to-peer accommodations: conceptualization and scale development. Journal of Travel Research, 60(6), 1333–1351. https://doi.org/10.1177/0047287520938873
Zhang, T. (2020). Co-creating tourism experiences through a traveler’s journey: a perspective article. Tourism Review, 75(1), 56-60. https://doi.org/10.1108/TR-06-2019-0251
Zhang, T., Lu, C., Torres, E., & Cobanoglu, C. (2020). Value co-creation and technological progression: a critical review. European Business Review, 32(4), 687-707. https://doi.org/10.1108/EBR-08-2019-0149
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Tourism & Management Studies

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The journal retains published articles’ copyrights, but they are simultaneously licensed under the Creative Commons Attribution License (CC BY-NC-ND), which allows individuals’ to share the relevant papers as long as authorship and publication in this journal are duly acknowledged.

