Co-creation of experiences in tourism: A conceptual perspective through a meta-review and thematic mapping

Authors

  • Marta Andrade-Cunha University of Seville, Spain; Higher Institute of Business and Tourism Sciences (ISCET), Portugal; Polytechnic University of Cávado and Ave (IPCA), Department of Tourism and Marketing, Portugal https://orcid.org/0000-0002-6880-1213
  • Ana Irimia-Diéguez University of Seville, Department of Financial Economics and Operation Management, Member of the Andalusian Institute of Research and Innovation in Tourism (IATUR), Spain https://orcid.org/0000-0003-1931-3544
  • David Perea-Khalifi University of Malaga, Departament of Economics and Business Administration, Spain https://orcid.org/0000-0003-3110-8922

DOI:

https://doi.org/10.18089/tms.20250203

Keywords:

Co-creation, Tourism experiences, value-creation theories, meta-review, research agenda

Abstract

Co-creation of experiences can be defined as the process through which customers and organisations collaborate to create experiences. There has been a notable lack of knowledge regarding tourism experiences and their interrelationship with the co-creation process. This article aims to systematically review the scientific literature on the co-creation of tourism experiences and to delve deeper into the discussion of the different perspectives on tourism experiences, seeking to understand their connection to the co-creation process. To this end, a meta-review, including thematic mapping and content analysis, is applied to 82 articles published between 2009 and 2021, a year that marked the end of a particularly challenging period for the tourism industry due to the COVID-19 pandemic. The main contributions of this study are the presentation of new definitions of tourism experiences and the systematisation of the co-creation process, considering the supply-side dimensions, given that much of the existing literature predominantly focuses on the tourist perspective. Furthermore, the study identifies existing gaps and proposes a future research agenda.

Author Biographies

  • Marta Andrade-Cunha, University of Seville, Spain; Higher Institute of Business and Tourism Sciences (ISCET), Portugal; Polytechnic University of Cávado and Ave (IPCA), Department of Tourism and Marketing, Portugal

    Marta is an associate professor of Tourism at the Higher Institute of Business and Tourism Sciences (ISCET Porto) and within the department of Tourism and Marketing in the Polytechnic University of Cávado and Ave (IPCA), Barcelos, Portugal. She started working in the area of tourism consultancy. After her first degree in Tourism, she accepted a position as director of Penafiel Activa EM. She completed a Post Graduate Diploma in Marketing from IPAM and an MBA degree in Business from ISAG. She is currently studying towards a Ph.D. in the area of tourism co-creation of experiences in university of Seville.

  • Ana Irimia-Diéguez, University of Seville, Department of Financial Economics and Operation Management, Member of the Andalusian Institute of Research and Innovation in Tourism (IATUR), Spain

    Ana Irimia-Diéguez is an associate professor of Finance at the Faculty of Economics and Business Administration of the University of Seville (Spain). She received a Ph.D. in Business Administration in 2002, being her research and teaching focus on Value Creation, Risk, Fintech and Tourism. She is a member of the Andalusian Institute of Research and Innovation in Tourism (IATUR) and has participated in several funded project and has been author or co-author of various books. Some of her research papers have been published in Financial Innovation and many others.

  • David Perea-Khalifi, University of Malaga, Departament of Economics and Business Administration, Spain

    David Perea-Khalifi holds a PhD degree with an international mention in Open Source Intelligence (OSINT) to corporative disclosure of public administration from the University of Huelva, Spain. He is recently an assistant professor of the Department of Economics and Business Administration of the University of Malaga (Spain). His research was developed at the Research Center in Accounting and Taxation of the University of Aveiro (Portugal) and at the research group in New Technologies and Accounting at the University of Huelva (Spain). His main research interests are in the field of data analysis, big data, qualitative analysis and engagement.

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Published

25.04.2025

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Tourism/Hospitality: Research Papers

How to Cite

Andrade-Cunha, M., Irimia-Diéguez, A., & Perea-Khalifi, D. (2025). Co-creation of experiences in tourism: A conceptual perspective through a meta-review and thematic mapping. Tourism & Management Studies, 21(2), 29-51. https://doi.org/10.18089/tms.20250203

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