MEASURING THE INTERNATIONALIZATION OF BULGARIAN TOURISM AND OF “BULGARIA” BUSINESS DESTINATION

Tanya Gorcheva

Abstract


Tourism is one of the most dynamically changing and rapidly developing forms of international business in recent decades. It embodies the basic characteristics and contradictions of the global economic system. Every sphere of international business is a result of the increasing division of labour, as a consequence of the scientific, technical and social progress. Tourism – an independent type of international business – integrates in the global economic system as a part of production and trade with goods and services. The modern development of this form of international business can be described using matrix principle of the Business specific advantages (BSAs) and Destination specific advantages (DSAs).

Keywords


Internationalization; International Tourism; Business specific Advantages; Destination specific Advantages





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