Economic and image impacts of Summer Olympic Games in tourist destinations: a review of the literature

Authors

  • Luciana Brandão Ferreira University of São Paulo
  • Marina Toledo de Arruda Lourenção University of São Paulo
  • Janaina de Moura Engracia Giraldi University of São Paulo
  • Jorge Henrique Caldeira De Oliveira University of São Paulo

Keywords:

Summer Olympic Games. Economic Impacts. Tourist Destination Image

Abstract

This article aims to verify in the literature related to the Summer Olympics the main economic and image implications for the destination hosting it. A qualitative exploratory research was carried out with the survey of scientific articles of the last twenty- five years in five different databases. The studies found indicate economic and image gains and losses from hosting the games. As positive aspects, most of the studies mention those coming from Olympic spending that provided long-term gains for the resident population in the host locality, and related to tourist activity. The most cited negative aspects are related to investments that generated benefits only in the short term, or lack of investment in infrastructure. It is concluded that the preparation and implementation processes in each country are too different for the results to be uniform. In addition, the diverse methodological aspects in the articles also influence their results.

Author Biographies

  • Luciana Brandão Ferreira, University of São Paulo

    PHD student at Business Administration of Organizations Program at University of São Paulo,

    School of Economics, Business Administration and Accouting; Professor at  Tousirm and Hospitality Department at Federal University of Maranhão

  • Marina Toledo de Arruda Lourenção, University of São Paulo

    PHD student at Business Administration of Organizations Program at University of São Paulo,

    School of Economics, Business Administration and Accouting

  • Janaina de Moura Engracia Giraldi, University of São Paulo

    Professor at University of São Paulo,

    School of Economics, Business Administration and Accouting

  • Jorge Henrique Caldeira De Oliveira, University of São Paulo

    Professor at University of São Paulo,

    School of Economics, Business Administration and Accouting

References

Boukas, N., Ziakas, V. and Boustras, G. (2012). Towards reviving post-Olympic Athens as a cultural destination, Current Issues in Tourism, 15 (1–2), 89–105.

Broudehoux, A. M. (2011). Imagens do poder: arquiteturas do espetáculo integrado na olimpíada de Pequim”, Revista Novos Estudo, 89, 39-56.

Brown, G., Smith, A. and Assaker, G. (2016). Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics. Tourism Management, 55, 160-172.

Casellas, A., Jutgla, E. D., & Pallares-Barbera, M. (2010). Creación de imagen, visibilidad y turismo como estrategias de crecimiento económico de la ciudad. Finisterra, 45(90), 153-172.

Chen, N. (2012). Branding national images: The 2008 Beijing Summer Olympics, 2010 Shanghai World Expo, and 2010 Guangzhou Asian Games, Public Relations Review, 38, 731–745.

Chong, T. T. L. and Hui, P. H. (2012). The Olympic Games and the improvement of economic well-being. Quality-of-Life Studies, 8(1), 1-14.

Demir, A. Z., Elioz, M., Cebi, M., Cekin, R., and Yamak, B. (2015). A Strategic Approach for Export: Improving Country Image Through the Olympics, Anthropologist, 20(3), 457-461.

Deng, Q. & Li, M. (2013), A model of event–destination image transfer, Journal of Travel Research, 53(1), 69 –82.

Garcia, B. (2001). Enhancing sport marketing through cultural and arts program: lesson from the Sydney 2000 Olympic arts festival, Sport Management Review, 4, 193-219.

Gibson, H. J., Qi, C. X. & Zhang, J. J. (2008). Destination Image and Intent to Visit China and the 2008 Beijing Olympic Games, Journal of Sport Management, 22, 427-450, 2008.

Getz, D. (1993). Festival and special events, in Khan, M., Olsen, M. and Var, T. (Eds.). VNR's Encyclopedia of Hospitality and Tourism. New York: Van Nostrand Rheinhold.

Heslop, L. A., Nadeau, J. & O'Reilly N. (2010), China and the Olympics: views of insiders and outsiders, International Marketing Review, 27(4), 404 – 433.

Hiller, H. H. (2006). Post-event Outcomes and the Post-modern Turn: The Olympics and Urban Transformations, European Sport Management Quarterly, 6(4), 317-332.

Hotchkiss, J. L., Moore, R. E. & Zobay, S. M. (2003). Impact of the 1996 Summer Olympic Games on employment and wages in Georgia, Southern Economic Journal, 69(3), 691-704.

Kaplanidou, K. (2009). Relationships among Behavioral Intentions, Cognitive Event and Destination Images among Different Geographic Regions of Olympic Games Spectators, Journal of Sport & Tourism, 14(4), 249-272.

Kasimati, E. and Dawson, P. (2008). Assessing the impact of the 2004 Olympic Games on the greek economy: a small macroeconometric model, Economic Modelling, 26, 139-146.

Kasimati, E. (2003). Economic Aspects and the Summer Olympics: a Review of Related Research, International Journal of Tourism Research, 5(6), 433-444.

Knott, B., Fyall, A. and Jones, I. (2015). The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup, Journal of Destination Marketing & Management, 4 46–56.

Lai, K. (2016). Influence of event image on destination image: The case of the 2008 Beijing Olympic Games. Journal of Destination Marketing and Management.

Li, S. N. & Blake, A. (2009). Estimating Olympic-related investment and expenditure, International Journal of Tourism Research, 11(4), 337–356.

Li, S. N., Blake, A. & Cooper, C. (2011). Modelling the economic impact of international tourism on the Chinese economy: a CGE analysis of the Beijing 2008 Olympics, Tourism Economics, 17(2), 279-303

Li, S.; Blake, A. & Thomas, R. (2013). Modelling the economic impact of sports events: The case of the Beijing Olympics, Economic Modelling, 30, 235-244.

Li, X. R., & Kaplanidou, K. K. (2013). The Impact of the 2008 Beijing Olympic Games on China’s Destination Brand A US-Based Examination, Journal of Hospitality & Tourism Research, 37(2), 237-261.

Lindau, L. A, Petzhold, G., Tavares, V. B. & Facchini, D. (2016). Mega events and transformation of Rio de Janeiro into a mass-transit city. Research in Transportation Economics, 59, 196-203.

Malfas, M., Theodoraki, E. & Houlihan, B. (2004). Impacts of the Olympic Games as mega-events. Municipal Engenieer, 1557(M3), 209-220.

Mascarenhas, G. (2013). Londres 2012 e Rio de Janeiro 2016: Conceito e Realidade na Produção da Cidade Olímpica, Revistas Continentes, 2(3), 52-72.

Melo, L. M. (2014). Experiences from World Cup 2010 in South Africa – first thoughts about implication for Brazil 2014, Retrieved August, 25, 2016 from: http://www.ie.ufrj.br/datacenterie/pdfs/seminarios/pesquisa/texto1904.pdf.

Minnaert, L. (2012). An olimpic legacy for all? The non-infrastructural outcomes of the olympic games for socially excluded groups (Atlanta 1996 - Beijing 2008), Tourism Management, 33, 361-370.

Müller, H. & Moesch, C. (2010). Infrastructure repercussions of mega sports events: The relevance of demarcation procedures for impact calculations, evaluated using the case of UEFA Europe 2008, Tourism Review, 65(1), 37-56.

O’brien, D. (2005). Event business leveraging: the Sydney 2000 Olympic Games, Annals of tourism research, 33(1), 240-261.

Pampuch, M., De Almeida, B. S. & Marchi Júnior, W. (2014). Os legados estruturais dos jogos olímpicos (1992-2008): uma revisão de literatura”, Educação e Humanidades, 1(7), 1-15.

Pappalepore, I. & Duignan, M. B. (2015). The London 2012 cultural programme: A consideration of Olympic impacts and legacies for small creative organizations in east London”, Tourism Management, 54, 344-355.

Pike, S. & C. Ryan. (2004). Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions, Journal of Travel Research, 42, 333-42.

Pires, L. S., Baptista, L. F. & Portugal, L.S. (2013). Megaeventos e o desenvolvimento urbano e regional: uma análise das especificidades e impactos provenientes dos jogos olímpicos e um panorama para a cidade do Rio de Janeiro, Anais: Encontros Nacionais da ANPUR, 15.

Proni, M. W. (2008). A reinvenção dos jogos olímpicos: um projeto de marketing, Esporte e Sociedade, 3(9), 1-35.

Proni, M. W., Araujo, L. S. & Amorim, R. L. C. (2008). Leitura econômica dos jogos olímpicos: financiamento, organização e resultados. Rio de Janeiro, IPEA.

Qi, C. X., Gibson, H. J. & Zhang, J. J. (2009). Perceptions of Risk and Travel Intentions: The Case of China and the Beijing Olympic Games, Journal of Sport & Tourism, 14(1) 43-67.

Rocha, C. M. & Fink, J. S. (2017). Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games. Tourism Management Perspectives, 22, 17-26.

Singh, N. & Hu, C. (2008). Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games: Implications from extracted tacit knowledge, Tourism Management, 29, 929-939.

Singh, N. & Zhou, H. (2015). Transformation of Tourism in Beijing after the 2008 Summer Olympics: An Analysis of the Impacts in 2014, International Journal of Tourism Research, 18(4), 277–285.

Sun, Q. & Paswan, A. (2012). Country branding through Olympic Games. Journal of Brand Management, 19(8), 641-654.

Tavares, O. (2005). Quem são os vencedores e os perdedores dos jogos olímpicos?, Pensar a prática, 8(1), 69-84.

Tavares, O. (2011). Beijing 2008: os jogos olímpicos, a cidade e os espaços. Revista Brasileira Ciência e Esporte, 33 (2), 357-373.

Tien, C., Lo, H. C. & Lin, H. W. (2011). The Economic Benefits of Mega Events: A Myth or a Reality? A Longitudinal Study on the Olympic Games, Journal of Sport Management, 25, 11-23.

Yao, L., Maseri, W. & Rasli, A. (2010), Thoughts on the real macroeconomic effects of Beijing 2008 Olympics on Chinese economy, Asian Journal of Information Technology, 9(2), 32-36

Zeng, G., Go, F. & Kolmer, C. (2011). The impact of international TV media coverage of the Beijing Olympics 2008 on China's media image formation: a media content analysis perspective, International Journal of Sports Marketing and Sponsorship, 12 (4), 39 – 56.

Downloads

Published

31.07.2018

Issue

Section

Tourism/Hospitality: Research Papers

How to Cite

Ferreira, L. B., Lourenção, M. T. de A., Giraldi, J. de M. E., & De Oliveira, J. H. C. (2018). Economic and image impacts of Summer Olympic Games in tourist destinations: a review of the literature. Tourism & Management Studies, 14(3), 52-63. https://tmstudies.net/index.php/ectms/article/view/1038

Most read articles by the same author(s)

<< < 1 2 3 4 5 6 7 8 9 10 > >>