Editors: José António C. Santos, Margarida Custódio Santos, Alfonso Vargas Sánchez
Table of Contents
Tourism/Hospitality: Research Papers
Exploring the influence of audiences’ subjective well-being in sport event: the moderating role of leisure engagement | |
Juan Tang, Jiayu Wu, Ben Kok Goh | 7-16 |
Near and similar restaurants: competitors or allies? | |
Reyner Pérez-Campdesuñer, Alexander Sánchez-Rodríguez, Margarita De Miguel-Guzmán, Gelmar García-Vidal, Rodobaldo Martínez-Vivar | 17-27 |
Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image | |
Ali Dalgiç, Kemal Birdir | 28-38 |
Business/Management: Research Papers
The Magical World of Disney: building relationships with clients from the brand personality | |
Gabriela Nobre, Gisela Demo, Fernanda Scussel, Eluiza Watanabe | 39-49 |