TOURISM MARKETING AS AN INSTRUMENT OF PRODUCTION AND TRANSFORMATION OF CURITIBA AND METROPOLITAN REGION SPACES

Authors

  • Hetienne Aguiar Pontifícia Universidade Católica do Paraná (PUC-PR)
  • Janice Bernardo da Silva Universidade Federal do Paraná (UFPR), pesquisadora do CNPq
  • José Manoel Gandara Universidade Federal do Paraná (UFPR)
  • Thiago Alves de Souza Universidade Federal do Paraná (UFPR)

Keywords:

Touristic Marketing, Production and Transformation of Space, Internet, Curitiba

Abstract

Considering geographical, digital and marketing approaches, this article addresses issues relating to tourism, bearing in mind the influence of new technologies and destination marketing, faced with production and transformation of space in Curitiba and its Metropolitan Region (RMC), State of Parana – Brazil. This study aims to map the touristic products of the region by examining how the marketing mix works in promoting the products, to analyze the distribution of resources through the Internet and to determine its impact on production and processing of space. The methodology was based on the mapping of touristic products in order to evaluate the consolidated attractions in the region and their promotion and distribution through Internet resources. The main results point to the need for further exploration of this resource (the Internet) together with destination marketing, promoting activity and at the same time seeking to preserve it, ie, working for its development without impairing the quality of the destination.

Author Biographies

  • Hetienne Aguiar, Pontifícia Universidade Católica do Paraná (PUC-PR)
    Bacharel em Turismo pela UNIMONTE, especialista em Gestão dos Recursos Naturais
  • Janice Bernardo da Silva, Universidade Federal do Paraná (UFPR), pesquisadora do CNPq
    Arquiteta e Urbanista pela UFSC, Master em Engenharia Florestal, Doutoranda em Engenharia Florestal
  • José Manoel Gandara, Universidade Federal do Paraná (UFPR)
    PhD, Professor e Pesquisador do Departamento de Turismo e do Mestrado e Doutorado em Geografia
  • Thiago Alves de Souza, Universidade Federal do Paraná (UFPR)
    Graduando em Design de Móveis pela UTFPR, Bacharel em Turismo, Mestrando em Geografia

Published

16.01.2012

Issue

Section

Papers/Extended Abstracts in Portuguese

How to Cite

Aguiar, H., Silva, J. B. da, Gandara, J. M., & Souza, T. A. de. (2012). TOURISM MARKETING AS AN INSTRUMENT OF PRODUCTION AND TRANSFORMATION OF CURITIBA AND METROPOLITAN REGION SPACES. Tourism & Management Studies, 306-318. https://tmstudies.net/index.php/ectms/article/view/197

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