TOURISM MARKETING AS AN INSTRUMENT OF PRODUCTION AND TRANSFORMATION OF CURITIBA AND METROPOLITAN REGION SPACES

Abstract

Considering geographical, digital and marketing approaches, this article addresses issues relating to tourism, bearing in mind the influence of new technologies and destination marketing, faced with production and transformation of space in Curitiba and its Metropolitan Region (RMC), State of Parana – Brazil. This study aims to map the touristic products of the region by examining how the marketing mix works in promoting the products, to analyze the distribution of resources through the Internet and to determine its impact on production and processing of space. The methodology was based on the mapping of touristic products in order to evaluate the consolidated attractions in the region and their promotion and distribution through Internet resources. The main results point to the need for further exploration of this resource (the Internet) together with destination marketing, promoting activity and at the same time seeking to preserve it, ie, working for its development without impairing the quality of the destination.