Analysis of intention to purchase travel on the Web
DOI:
https://doi.org/10.18089/tms.2019.150102Keywords:
Cluster analysis, e-commerce, purchase of trips, purchase intention, integrated modelAbstract
The Internet’s role in global market development merits more extensive research, which is especially true for Spain’s tourism industry because of its contribution to the national economy. The Web’s intangible nature also makes it the most effective distribution channel. To help companies differentiate their websites, this study tested a model of purchase intention that includes its determinants. Cluster analysis of a representative sample was conducted to sort potential and current consumers of online travel services into groups based on their perceptions of the model’s factors. While young consumers see purchasing tourism-related services on the Internet as easy and cost-effective, the opposite results were obtained for the elderly. However, the perceived risks are considered important by most individuals. To maximise the benefits of e-commerce, companies must develop strategies that meet each type of client’s expectations.
References
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. En Action control (págs. 11–39). Berlin: Springer Berlin Heidelberg.
Ajzen, I. & Fishbein, M. (1980): Understanding attitudes and predicting social behavior, Englewood Cliffs: Prentice-Hall.
Amaro, S. & Duarte, P. (2015): “An integrative model of consumers’ intentions to purchase travel online”, Tourism Management, 46, 64-79.
Bigné, E., Sanz, S. Ruiz, C. & Aldás, J. (2010): “Why Some Internet Users Don´t Buy Air Tickets Online”, Information and Communication Technologies in Tourism, 6, 209-221.
BBVA Research. (2016). Comercio electrónico y hábitos de consumo en España. Recuperado el 5 de Abril de 2017, de https://www.bbvaresearch.com/wp-content/uploads/2016/04/Presentacion_comercio_electronico_abr161.pdf
Childers, T. L., Carr, C. L., Peck, J. & Carson, S. (2001): “Hedonic and utilitarian motivations for online retail shopping behavior”, Journal of Retailing, 77(4), 511-535.
Cho, J. (2004): “Likelihood to abort an online transaction: influences from cognitive evaluations, attitudes, and behavioral variables”, Information & Management, 41(7), 827-838.
Cho, Y. C. y Agrusa, J. (2006): “Assessing Use Acceptance and Satisfaction Toward Online Travel Agencies”, Information Technology & Tourism, 8, 179-195.
Cronbach, L. J. (1951): “Coefficient alpha and the internal structure of tests”, Psychometrika, 16(3), 297-334.
Davis, F. D. (1989): “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology”, MIS Quarterly, 13(3), 319-340.
Davis, F. D., Bagozzi, R. P. & Warshaw, P. R. (1989): “User Acceptance of Computer Technology: a Comparison of Two Theoretical Models”, Management Science, 35(8), 982-1003.
Davis, F. D., Bagozzi, R. P. & Warshaw, P. R. (1992): “Extrinsic and Intrinsic Motivation to Use Computers in the Workplace”, Journal of Applied Social Psychology, 22(14), 1111-1132.
Fernández, A. (2004): Investigación y técnicas de mercado (2ª ed.), Madrid: ESIC.
Forsythe, S. M. y Shi, B. (2003): “Consumer patronage and risk perceptions in Internet shopping”, Journal of Business Research, 56, 867-875.
Gefen, D., Karahanna, E. & Straub, D. W. (2003): “Trust and TAM in online shopping: an integrated model”, MIS Quarterly, 27(1), 51-90.
Hair, J. F., Anderson, R. E., Tatham, R. L. y Black, W. C. (1999): Análisis Multivariante (E. Prentice & D. Cano, Trad.), (5ª ed.), Nueva York: Prentice Hall.
Herrero, A., Rodríguez del Bosque, I. A. & Trespalacios, J. (2006): “La adopción del comercio electrónico B2C: una comparación empírica de dos modelos alternativos”, Revista Española de Investigación de Marketing, 10(1), 69-91.
INE. (2016). Cuenta Satélite del Turismo de España. Base 2010. Instituto Nacional de Estadística. Madrid: Notas de Prensa. Obtenido de http://www.ine.es/prensa/np975.pdf
Izquierdo, A., Martínez, M.P. & Jiménez, A. I. (2010): “Condicionantes económicos de la adopción de una innovación por parte del consumidor: análisis de la compra de servicios online”, Innovar, 20(36), 173-186.
Kamarulzaman, Y. (2007): “Adoption of travel e-shopping in the UK”, International Journal of Retail & Distribution Management, 35(9), 703-719.
Kim, H. B., Kim, T. & Shin, S. W. (2009): “Modeling roles of subjective norms and eTrust in customers’ acceptance of airline B2C eCommerce websites”, Tourism Management, 30, 266-277.
Kim, M. J., Chung, N. & Lee, C.K. (2011): “The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea”, Tourism Management, 32, 256-265.
Lee, S. H., & Ro, H. (2016). The impact of online reviews on attitude changes: The differential effects of review attributes and consumer knowledge. International Journal of Hospitality Management, 56, 1–9.
Lee, M. & Turban, E. (2001): “A Trust Model for Consumer Internet Shopping”, International Journal of Electronic Commerce, 6(1), 75-91.
Li, L. & Buhalis, D. (2006): “E-Commerce in China: The case of travel”, International Journal of Information Management, 26(2), 153-166.
Lin, P. J., Jones, E. & Westwood, S. (2009): “Perceived Risk and Risk-Relievers in Online Travel Purchase Intentions”, Journal of Hospitality Marketing & Management, 18(8), 782-810.
Mathieson, K. (1991): “Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior”, Information Systems Research, 2(3), 173-191.
Masiero, L., Pan, B., & Heo, C. Y. (2016). Asymmetric preference in hotel room choice and implications on revenue management. International Journal of Hospitality Management, 56, 18–27.
Mayer, R. C., Davis, J. H. & Schoorman, F. D. (1995): “An Integrative Model of Organizational Trust”, Academy of Management Review, 20(3), 709-734.
Millán, A. (2013): “Sistema de distribución comercial”. En ESTEBAN, A. y LORENZO, C. (Coord.), Dirección Comercial, (pp. 137-156). Madrid: ESIC.
ONTSI. (2017). La Sociedad en Red: Informe Anual 2016. Madrid: Ministerio de Energía, Turismo y Agenda Digital. Obtenido de http://www.ontsi.red.es/ontsi/sites/ontsi/files/Informe%20Anual%20La%20Sociedad%20en%20Red%202016%20%28Edici%C3%B3n%202017%29.pdf
Parment, A. (2013). Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services, 20(2), 189-199.
Pavlou, P. (2003): “Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model”, International Journal of Electronic Commerce, 7(3), 101-134.
Pérez, C. (2001): Técnicas Estadísticas con SPSS (1ª ed.), Madrid: Prentice Hall.
Rodríguez del Bosque, I. A & Herrero, A. (2008): “Antecedentes de la utilidad percibida en la adopción del comercio electrónico entre particulares y empresas”, Cuadernos de Economía y Dirección de la Empresa, 11(34), 107-134.
PWC. (2016). Total Retail 2016. Recuperado el 7 de Abril de 2017, de https://www.pwc.es/es/publicaciones/retail-y-consumo/assets/total-retail-2016.pdf
Ruiz, C. & Sanz, S. (2006): “Influencia de las motivaciones en la decisión de compra y en la lealtad hacia Internet”, Investigaciones Europeas de Dirección y Economía de la Empresa, 12(3), 195-215.
Schifter, D. & Ajzen, I. (1985): “Intention, perceived control, and weight loss: An application of the theory of planned behavior”, Journal of Personality and Social Psychology, 49(3), 843-851.
Shim, S., Eastlick, M. A., Lotz, S. L. & Warrington, P. (2001): “An online prepurchase intentions model: The role of intention to search”, Journal of Retailing, 77(3), 397-416.
Soler, I. P., & Gemar, G. (2017). A measure of tourist experience quality: the case of inland tourism in Malaga. Total Quality Management & Business Excellence, 1–14. doi:10.1080/14783363.2017.1372185
Soler, I. P., Gemar, G., & Jimenez-Madrid, A. (2017). The impact of municipal budgets and land-use management on the hazardous waste production of Malaga municipalities. Environmental Impact Assessment Review, 65, 21–28.
Taylor, S. & Todd, P. (1995): “Understanding information technology usage: a test of compiting models”, Information Systems Research, 6(2), 144-176.
Teo, T. S., Lim, V. K. & Lai, R. Y. (1999): “Intrinsic and extrinsic motivation in Internet usage”, Omega, 27(1), 25-37.
Valls, J.F. (1996): Las claves del mercado turístico: cómo competir en el nuevo entorno, Bilbao: Deusto.
Van Der Heijden, H. (2003): “Factors influencing the usage of websites: the case a generic portal in The Netherlands”, Information & Management, 40, 541-549.
Downloads
Published
Issue
Section
License
Copyright (c) 2019 Tourism & Management Studies
![Creative Commons License](http://i.creativecommons.org/l/by-nd/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The journal retains published articles’ copyrights, but they are simultaneously licensed under the Creative Commons Attribution License (CC BY-NC-ND), which allows individuals’ to share the relevant papers as long as authorship and publication in this journal are duly acknowledged.