The use of social media in hotels as indicator of efficient management

Authors

Keywords:

hotels, social media, reviews, management

Abstract

Most Spanish hotels have adopted social media in recent years, but data indicate that many of them do it improperly, although a particularly intensive training for basic operation is not required. The purpose of this paper is to determine whether an efficient use of these tools may have some relationship with the score obtained by hotels and, therefore, with its efficient management. We use the information provided by customer’s reviews on TripAdvisor and Booking, observing different scores, depending on the use of social media. Data show that, in general, efficient use of social media generate better hotel scores.

Author Biography

  • Juan Pedro Mellinas, Universidad Politécnica de Cartagena

    Estudiante de doctorado y grupo de investigación del Dpto. Métodos Cuantitativos e Informáticos.

    Universidad Politécnica de Cartagena

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Published

10.01.2024

Issue

Section

Tourism/Hospitality: Research Papers

How to Cite

The use of social media in hotels as indicator of efficient management. (2024). Tourism & Management Studies, 12(2), 78-83. https://tmstudies.net/index.php/ectms/article/view/721

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