The use of social media in hotels as indicator of efficient management



hotels, social media, reviews, management


Most Spanish hotels have adopted social media in recent years, but data indicate that many of them do it improperly, although a particularly intensive training for basic operation is not required. The purpose of this paper is to determine whether an efficient use of these tools may have some relationship with the score obtained by hotels and, therefore, with its efficient management. We use the information provided by customer’s reviews on TripAdvisor and Booking, observing different scores, depending on the use of social media. Data show that, in general, efficient use of social media generate better hotel scores.

Author Biography

  • Juan Pedro Mellinas, Universidad Politécnica de Cartagena

    Estudiante de doctorado y grupo de investigación del Dpto. Métodos Cuantitativos e Informáticos.

    Universidad Politécnica de Cartagena


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Additional Files





Tourism/Hospitality: Research Papers

How to Cite

Mellinas, J. P., Martínez María-Dolores, S. M., & Bernal García, J. J. (2024). The use of social media in hotels as indicator of efficient management. Tourism & Management Studies, 12(2), 78-83.

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