Bruno Sousa


The concept of entrepreneurship has been gradually gaining ground in the academic community as a field of study (global application, closely linked to the creation of wealth, independence and personal fulfillment (Miner, 1997)) of which, however, the interpretations surrounding fragmented and continue without a universal definition. This reflection seeks to gather and present the main aspects related to entrepreneurship and dissect the process through a framework known as 4-P framework: pioneer (in which the entrepreneur is an innovator and champion of innovation), perspective (perspective, showing the entrepreneurial spirit), practice (practice, as a symbol of entrepreneurial activities) and performance (performance, indicating the outcome or results of operations and entrepreneurial activities). The study (work in progress) has as purpose to provide a better understanding regarding the essence of entrepreneurship: theoretical and practical implications (Ma & Tan, 2006) with a view to tourism. Entrepreneurship is considered a central force of economic development, as it generates growth and serves as a vehicle for innovation and change. Tourism is one of the economic sectors in which a great degree of involvement is needed by the entrepreneurial sector: diversification of tourism products and services is needed to cope with increased demand for new types of tourism needs. These include opportunities for more sustainable tourism (Lordkipanidze, Brezet & Backman, 2005). Regarding the methodology used here, this is a conceptual paper with a literature review that brings together the major components of entrepreneurship and its implications tourist perspective and conceptual model of the dynamic nature of the Triggering Process and innovation.


Entrepreneurship, Innovation, Marketing, Process, Tourism

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