IMPORTANCE/VALUE ANALYSES APPLIED TO IMAGE COMPONENTS OF A TOURISM DESTINATION

Authors

  • Paulo Almeida Instituto Politécnico de Leiria
  • Francisco Javier Miranda Universidad de Extremadura
  • Anabela Elias Almeida Instituto Politécnico de Leiria

Keywords:

Destination Image, Image Components, Importance/Value Analyses

Abstract

The purpose of this article is to explain how important image components are on establishing the complete image of a tourism destination. Consequently, image is crucial when choosing to visit a destination. Therefore, it is essential to create an attractive image that exerts the destination´s quality components, its tourist attractions, facilities, tourist information, price and infra-structures. The findings of the empirical analyses using the importance/value technique indicate that the components studied, influence negatively or positively the destinations´ image. Furthermore, we conclude with managerial implications of the findings for tourism destinations

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Published

22.08.2012

Issue

Section

Tourism/Hospitality: Research Papers

How to Cite

IMPORTANCE/VALUE ANALYSES APPLIED TO IMAGE COMPONENTS OF A TOURISM DESTINATION. (2012). Tourism & Management Studies, 8, 65-77. https://tmstudies.net/index.php/ectms/article/view/364