DETERMINING FACTORS OF A CITY’S TOURISM ATTRACTIVENESS

Authors

  • Arturo Calvo-Mora University of Seville, Spain
  • Juan Manuel Berbel-Pineda University Pablo de Olavide, Seville, Spain
  • Rafael Periáñez University of Seville, Spain
  • Eva María Suárez The Andalusian Institute of Technology (IAT), Seville, Spain

Keywords:

Tourist Attractiveness, Tourist Destination, Tourism Management, Concept Mappin, Pattern Matching

Abstract

The primary aim of this work is to identify actions that can improve the tourist attractiveness of a city, specifically Seville, and secondly, to test the Concept Mapping methodology when it is applied to the conceptualization of complex constructs associated with tourism management. This methodology combines qualitative information provided by experts and quantitative information obtained from multivariate statistical techniques. The results of the work suggest, in addition to the validity and suitability of the methodology, that the attractiveness of a tourist destination could be improved by the implementation of a set of public-private plans linked to its tourism positioning, residents? awareness, the best use of the cultural and social wealth and the rich heritage, as well as the improvement of the infrastructure and the public and private management of tourism.

Author Biographies

  • Arturo Calvo-Mora, University of Seville, Spain
    PhD, Department of Business Administration and Marketing
  • Juan Manuel Berbel-Pineda, University Pablo de Olavide, Seville, Spain
    PhD, Department of Business Administration
  • Rafael Periáñez, University of Seville, Spain
    PhD, Department of Business Administration and Marketing

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Published

22.02.2012

Issue

Section

Tourism/Hospitality: Research Papers

How to Cite

DETERMINING FACTORS OF A CITY’S TOURISM ATTRACTIVENESS. (2012). Tourism & Management Studies, 7, 9-23. https://tmstudies.net/index.php/ectms/article/view/329

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