HOTEL-INVESTMENTS RISK FACTORS IN HUNGARIAN HEALTH-AND WELLNESS TOURISM

Abstract

As a result of the major trends in world tourism there have been significant investments in Hungarian health and wellness hotel sector. Nowadays about 150 hotels are being managed in this sector, with 14.953 (health) and 17.749 (wellness) beds, but is worth knowing, that these are running with about 60 (health) and 50 (wellness) percent of occupancy rate (http://itthon.hu/szakmai-oldalak/letoltesek/turizmus-magyarorszagon).

The primary aim of the research is to prove that identifying risk factors is a one-off activity, attaching to the investments. The before-the-investment-identified factors are not revised during the operation of the hotel. Firstly, we define the risk factors identifying techniques and the reasons of identification. Secondly, we determine the frequency and the time of measuring risk factors while the hotel is operating. Thirdly, we unfold the reactions of hotel management on risk factor examination in the midst of working, and try to identify their risk attitudes.

This research can call the attention to the weakness of risk management in one hand, and put emphasise of national supporting on other aspects on the other hand.