DISCLOSURE OF CORPORATE SOCIAL RESPONSIBILITY INFORMATION IN PORTUGUESE TOURISM ACCOMMODATION
With this in mind, the diclosure of this socially responsible behaviour plays an important role as an instrument of Relationship Marketing with its stakeholders, as it develops long-term potential competitive advantages to the organizations that promote it.
The purpose of this study is to analyse the dissemination of various information related to Social Responibility in the Portuguese Tourism Sector based on the empirical study of three- to five-star hotels.
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