THE ADDED VALUE FORMED BY THE ALTERNATIVE IN TOURISM
The tourist clusters in Bulgaria do not enjoy considerable success. The status of the alternative in tourism has not reached the desired level. Often do the interested in tourism parties in Bulgaria regard the quantity of the added value, formed by the traditional /mass/ types and forms of tourism, as equal to the one, formed by the alternative types and forms of tourism /ATFT/. The insignificant income, realized by the supply of newly-introduced alternative types and forms in tourism, tends to discourage the few eager to risk investors. Supply is not effectively supported by the actions of the ‘state power’ sector. Scientists in Bulgaria argue about the uncertain and controversial issues regarding the essence of the alternative types and forms of tourism /ATFT/.
The question ‘Who forms the added value in this segment and through what means?’ needs to get an answer so as the conception, regarding the future development of the alternative in tourism in Bulgaria, to be reconsidered. Thus the present article introduces the results and systematizes the conclusions from the 2-year work on the scientific project of St Cyril and Methodius University of Veliko Turnovo. The article clarifies the concept system and introduces the criteria for the distinction of the newly-introduced from the already established ATFT. The resources, being factors for the development of ATFT in the tourist cluster of Smolyan, as well as the subjects and the mechanism for the formation of the added value in the examined cluster, are identified. Lack of cluster coherence in the region has been registered and final conclusions have been drawn. Common scientific methods have been applied in the article.
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