Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe.

Authors

  • José Antonio Jiménez Quintero
  • Gisela Casado Salguero University of Málaga

Keywords:

Competitive Intelligence, Strategic Management, Tourism

Abstract

The current organisational environment is characterised by rapid change. This means that if businesses want to survive, they must stay abreast of these changes so as to take the most appropriate and risk-minimizing decisions.

 

This can only be done if the decision makers have access to Intelligent Information. To obtain this information, it is necessary to have structured processes of Competitive Intelligence in place. Large businesses have been doing this for years, and now more and more small and mediums business are doing it too.

In this paper, an analysis will be carried out of the implementation of these Competitive Intelligence processes in hotels in the Costa del Sol - a valued beach holiday destination on a European level. Despite strong competition from other such destinations, the Costa de Sol attracts millions of sun-seeking holiday-makers, as well as more and more visitors from other tourism sectors, such as sport and culture.

Author Biography

  • José Antonio Jiménez Quintero

    Departamento de Economía y Administración de Empresas

    Catedrático de Universidad

    Especialidad en Dirección Estratégica de Empresa (Strategic Management)

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Published

31.01.2016

Issue

Section

Tourism/Hospitality: Research Papers

How to Cite

Quintero, J. A. J., & Salguero, G. C. (2016). Competitive Intelligence in the Tourism Sector, with special focus on Southern Europe. Tourism & Management Studies, 12(1), 136-144. https://tmstudies.net/index.php/ectms/article/view/843

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