Social media in public sector: a study about the use of Facebook by municipalities in the Reconcavo region in the Bahia State, Brazil

Authors

  • Adriano Santos Rocha Silva
  • Emmanuelle Fonseca Marinho de Anias Daltro
  • Ernani Marques dos Santos
  • José Henrique Paraguassu Oliveira

Keywords:

Social media, public sector, Facebook, Bahia Recôncavo Area, Brazil

Abstract

This study analyses the use of social media, especially the Facebook, by local governments. A quantitative and descriptive research was conducted collecting data from the 20 municipalities located in “Território Recôncavo”, a Bahia State area, in Brazil. The observed aspects were: kind of presence in Facebook, date of the first post, number of friends/followers, page administrator identification data, post contents, level of interactivity with users, and visual and language use. The results point out that 70% of the researched municipalities use the Facebook as an official communication tool, some of them since 2010. However, although the use of social media allows to reach a high audience, the number of page friends/followers corresponds to only 2.5% of the population of the region

Published

10.01.2024

Issue

Section

Business/Management: Research Papers

How to Cite

Social media in public sector: a study about the use of Facebook by municipalities in the Reconcavo region in the Bahia State, Brazil. (2024). Tourism & Management Studies, 11(2), 174-181. https://tmstudies.net/index.php/ectms/article/view/826

Most read articles by the same author(s)

1 2 3 4 5 6 7 8 9 10 > >>