THE EVENT ORGANIZATION AS A MARKETING STRATEGY FOR THE TOURISM IN FLORIANÓPOLIS
Keywords:
Event’s Organizers, tourism, marketing, strategy, seasonality.Abstract
The event organization is no longer an activity seen as a simple gathering of people. Combined with the strategic concept, it can help with economic problems in many cities. Places famous for its beaches, such as Florianópolis, suffer the problem of tourism seasonality. This study aims to analyze the impact of the organization of events in the marketing strategies of tourism in Florianópolis. It is characterized by being a descriptive research held with key stakeholders in this market town. An event can bring a new identity for the host city, a new tourist profile and visibility of the local culture. Events can become important marketing strategies for cities, when properly assessed and planned.
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