EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY

Authors

  • Medéia Veríssimo ESGHT/Universidade do Algarve
  • Sandra Maria Correia Loureiro

Keywords:

Experience marketing, Luxury market, Travel industry.

Abstract

The main goal of this article is to apply experience marketing theory to travel industry, presenting the advantages of the experiential approach to luxury travel market. Therefore, the literature review leads us to present a theoretical framework and provide some insights to the luxury travel industry. We found four key factors which seem to leverage the luxury hotel experience: Connect to customer, Differentiate offering, Competitive advantage, and Value creation.

Author Biography

  • Medéia Veríssimo, ESGHT/Universidade do Algarve
    PhD, Adjunct Professor, ESGHT/University of Algarve Web Manager of the Journal Encontros Científicos - Tourism & Management Studies  Director of the undergraduate Course in Hotelmanagement, ESGHT/University of Algarve

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Published

11.04.2013

Issue

BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management

Section

Marketing

License

The journal retains published articles’ copyrights, but they are simultaneously licensed under the Creative Commons Attribution License (CC BY-NC-ND), which allows individuals’ to share the relevant papers as long as authorship and publication in this journal are duly acknowledged.

How to Cite

Veríssimo, M., & Loureiro, S. M. C. (2013). EXPERIENCE MARKETING AND THE LUXURY TRAVEL INDUSTRY. Tourism & Management Studies, 296-302. https://tmstudies.net/index.php/ectms/article/view/429