TERRITORIAL MARKETING: THE FUTURE OF SUSTAINABLE AND SUCCESS CITIES

Abstract

The development strategies of cities and territories have followed election cycles, which are of four years in Portugal. In the elaboration of strategic plans, Territorial Marketing has gained prominence, however, without academic substantiation for that and without strategies being implemented or even materialized in strategic plans aiming the sustainability of cities.
The motivation of this paper relates with the need to understand the tendencies of academic research on Territorial Marketing, to develop a conceptual model on it and the future of sustainable cities, identifying promising areas for future research, construction and effective implementation of Territorial Marketing strategies.
In the present paper, we review the literature on Territorial Marketing, using scientific articles, as well as the presentation of a conceptual model proposal, pursuing the formulation of a strategy which indicates the path to success of cities wanting to be sustainable.