MODE OF ENTRY, STRATEGIC FLEXIBILITY AND REAL OPTIONS IN INTERNATIONALIZATION PROCESS OF HOTEL CHAINS

Authors

  • Elena García de Soto Camacho Universidad de Huelva
  • Alfonso Vargas Sánchez Universidad de Huelva
  • Cristina de la Orden Reyes Universidad de Huelva

Keywords:

Hotel Chains, Strategic Flexibility, Internationalization, Mode of Entry, Real Options

Abstract

This paper presents an explanatory model for the entry model choice to an international market and its implications on the performance of the international strategy in hotel chains, under the dynamic real options theory approach.

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Published

25.01.2012

Issue

Book - PROCEEDINGS TMS ALGARVE 2011: Extended Abstracts

Section

Tourism

License

The journal retains published articles’ copyrights, but they are simultaneously licensed under the Creative Commons Attribution License (CC BY-NC-ND), which allows individuals’ to share the relevant papers as long as authorship and publication in this journal are duly acknowledged.

How to Cite

Camacho, E. G. de S., Sánchez, A. V., & Reyes, C. de la O. (2012). MODE OF ENTRY, STRATEGIC FLEXIBILITY AND REAL OPTIONS IN INTERNATIONALIZATION PROCESS OF HOTEL CHAINS. Tourism & Management Studies, 1206-1208. https://tmstudies.net/index.php/ectms/article/view/288