THE IMPACTS OF TOURISM EXPERIENCES IN THE DESTINATION IMAGE. THE CASE OF THE ALGARVE

Nelson Matos, Júlio da Costa Mendes, Patricia Oom do Valle

Abstract


To succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve.


Keywords


Destination Image; Experiences; Positioning; Satisfaction



Bookmark and Share


Copyright (c) 2016 Tourism & Management Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.