THE IMPACTS OF TOURISM EXPERIENCES IN THE DESTINATION IMAGE. THE CASE OF THE ALGARVE
To succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve.
Copyright (c) 2016 Tourism & Management Studies
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.