NATIONAL POLICY OF TOURISM IN BRAZIL: FROM MUNICIPALISATION TO REGIONALIZATION

Abstract

The decade of 1980 has been a time of changes to the world and also to Brazil. The fall of the Berlin wall and the globalization are phenomena which marked the late twentieth century. Brazil was part of this scenario as it went through structural changes, including real plan, which brought stability along with possibility of growth and development. Tourism is enveloped by neoliberalism as a way of attracting investments, investors, better infra-structures and changing the country’s image. As far as Brazilian public policies of tourism are concerned, there are two points that constitute the objective of this present work: to analyze the national program of municipalisation of tourism and the program of regionalization of tourism considering the context of post-democratization in Brazil and its influences on the organization of national tourism. This analysis has been focused on the content of constitutional documents which have oriented tourism public policy, as well as authors who investigate this theme. From a conceptual map, the relations between political context and the moment when documents were elaborated have been built up. By the end of this work it will be possible to point out the prevalence of the neoliberal model, along with the interest of market agents over Brazilian touristic context.