Memorable Tourism Experience (MTE): scale proposal and test


  • Mariana de Freitas Coelho Universidade Anhembi Morumbi
  • Marlusa de Sevilha Gosling Federal University of Minas Gerais


Dimensions of the Memorable Tourism Experience, Environment and Culture, Interpersonal Relationships, Psychological dimension, Confirmatory Factorial Analysis.


This study sought to develop and test a scale to assess memorable tourism experiences (MTEs). The proposed instrument initially contained 49 tested items organised into 12 dimensions: environment, culture, relationships with companions, relationships with tourists, relationships with local agents (i.e. residents and service providers), novelty, emotions, dream, meaningfulness, refreshment, hedonism and involvement. The data were collected via a survey of 1,193 Brazilians with regular travel habits, aged 18 years or older. The data were analysed quantitatively using structural equation modelling. Statistical tests included exploratory factor analysis followed by confirmatory factor analysis. The results indicate that the scale is reliable and valid for research on MTEs, at least for the sample in question, and confirm the MTE construct’s multidimensionality, although the hedonism and involvement dimensions were shown to be unsuitable. Thus, the validity of the proposed MTE scale consisting of 35 items was confirmed, as were 10 dimensions of the second-order construct.

Author Biographies

  • Mariana de Freitas Coelho, Universidade Anhembi Morumbi

    Professor at Baptist College of Minas Gerais, Belo Horizonte, Brazil
    Doctor in Business in Federal University of Minas Gerais, Brazil

  • Marlusa de Sevilha Gosling, Federal University of Minas Gerais

    Doctoral Professor ar Federal University of Minas Gerais. Editor of Marketing & Tourism Review. 


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Tourism/Hospitality: Research Papers

How to Cite

Coelho, M. de F., & Gosling, M. de S. (2018). Memorable Tourism Experience (MTE): scale proposal and test. Tourism & Management Studies, 14(4), 15-24.

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