FEATURES AND SIGNIFICANCE OF THE VALUE-BASED METHOD FOR QUANTITATIVE MEASUREMENT OF COMPETITIVENESS IN TOURISM

Abstract

The small and medium tourist enterprises managers, while estimating the expected future profi ts, should take into account not only fi rm competitiveness, but also regional competitiveness and the competitiveness of the country as a tourist destination.

Not only are Bulgarian scientists improving the already existing models, but they also aim at developing their own original models as a result of the analysis of the development of the tourism sector under the present conditions in Bulgaria. The present article aims at drawing the attention of the readership to three Bulgarian models for competitiveness, which comprise the main sections of the analysis of competitiveness (model 1: regional level, model 2: municipal level, model 3: fi rm level). The foregoing models involve either analysis of the quantity indicators, or analysis of the quality indicators or analysis of both the quantity and quality indicators. The application of the models results in defi ning general comparative indicators of competitiveness.

The article is focused on the prospects for including the measurement of the weight of each of the quantity indicators through the application of the value-based method while measuring the general comparative indicators taking into account quantity indicators as well. A computational comparison of the statistical data from Marinov’s model, based on both the application and the exclusion of the value-based method, is provided as an illustration.