Investigating the Influencers of Materialism in Adolescence

Marcelo de Rezende Pinto, Alisson Oliveira Mota, Ramon Silva Leite, Ricardo César Alves

Abstract


This work presents results of a research whose objective was to identify the influencers attributes in degree of materialism among Brazilian adolescents. The literature review has contemplated discussions about the materialism among adolescents that culminated in the proposition of a theoretical model to be tested empirically. The model was composed of three influencer variables materialism (age, economic class, gender) and by seven influencer constructs (communication with friends, communication with parents, effect of peers, media exposure, attitudes to the adverts, attraction of celebrities and self-esteem). The field research involved invested 1.353 adolescents aged 11 to 18 years of primary and secondary education, from private and public schools. For the data analysis modeling of structural equations was used.  Among the results, we can highlight the significant influence of constructs of communication with friends and effect of peers in the degree of materialism among adolescents.


Keywords


Consumption, materialism, effect of peers, attraction of celebrities, adolescents

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