NETWORK FORMATION AND INTERFIRM COLLABORATION: AN INNOVATION CASE OF LOCALIZA RENT A CAR

Authors

  • Mateus Morato Fantini ESGHT/Universidade do Algarve
  • Liliane de Oliveira Guimarães Pontifícia Universidade Católica de Minas Gerais, Brasil
  • José Márcio de Castro Pontifícia Universidade Católica de Minas Gerais, Brasil
  • Sérgio Fernando Loureiro Rezende Pontifícia Universidade Católica de Minas Gerais, Brasil

Keywords:

Organizational Networks, Collaboration, Innovation, Information Technology, Internet

Abstract

The emergence of the new digital economy, supported mainly by IT - Information Technology – and the Internet has brought changes in business strategies and structures, fostering the creation of various forms of collaboration between companies, customers and suppliers. Building on this new paradigm, the present study aims to present a project developed in a collaborative manner, involving actors who were geographically dispersed and held distinct but complementary skills and knowledge. The interaction of actors and the coordination of the project’s activities, carried out almost entirely in a virtual manner, resulted in the electronic integration of Localiza Rent a Car – largest car Rental Company in Latin America - with a global reservations system called Amadeus network

Author Biography

  • Mateus Morato Fantini, ESGHT/Universidade do Algarve
    PhD, Adjunct Professor, ESGHT/University of Algarve Web Manager of the Journal Encontros Científicos - Tourism & Management Studies  Director of the undergraduate Course in Hotelmanagement, ESGHT/University of Algarve

Published

12.04.2013

How to Cite

NETWORK FORMATION AND INTERFIRM COLLABORATION: AN INNOVATION CASE OF LOCALIZA RENT A CAR. (2013). Tourism & Management Studies, 1295-1307. https://tmstudies.net/index.php/ectms/article/view/517