COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL

Authors

  • Magnus Emmendoerfer
  • Alberto Gomes Inocencio

Keywords:

Marketing, Promotion, Sport Management, Innovation, Children’s Consumption.

Abstract

This paper presents a sport still unknown by the public Iberoamerican: the footbag. In this sense, the objective of this research was to describe the process of setting up a Marketing Communication Plan - MCP for the promotion of the footbag to students of private fundamental school on Florianópolis - SC. In methodology terms, it performed a descriptive study, using the statistical method with more than 600 students from 10 fundamental schools in the city. The results allowed setup a marketing communication for the footbag, considering the phases that precede and proceed a presentation about this sport to students in educational institutions investigated. To conclude, this is one of the key steps for the development of the footbag in Brazil as a sport and as an educational tool to promote solidarity stronger links in order to minimize violence and crime involving children and adolescents.

Published

11.04.2013

How to Cite

COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL. (2013). Tourism & Management Studies, 283-295. https://tmstudies.net/index.php/ectms/article/view/427