COMMUNICATION OF SPORT MARKETING: A STUDY OF THE FOOTBAG IN FLORIANÓPOLIS – SANTA CATARINA – BRASIL

Abstract

This paper presents a sport still unknown by the public Iberoamerican: the footbag. In this sense, the objective of this research was to describe the process of setting up a Marketing Communication Plan - MCP for the promotion of the footbag to students of private fundamental school on Florianópolis - SC. In methodology terms, it performed a descriptive study, using the statistical method with more than 600 students from 10 fundamental schools in the city. The results allowed setup a marketing communication for the footbag, considering the phases that precede and proceed a presentation about this sport to students in educational institutions investigated. To conclude, this is one of the key steps for the development of the footbag in Brazil as a sport and as an educational tool to promote solidarity stronger links in order to minimize violence and crime involving children and adolescents.