Exploring the intersections of Tourism and Hospitality: A review and research agenda

Paulo Rita; Ricardo Ramos; Sérgio  Moro

doi:10.18089/tms.20240403

Authors

Paulo Rita NOVA Information Management School (NOVA IMS) https://orcid.org/0000-0001-6050-9958
Ricardo Ramos https://orcid.org/0000-0001-9841-9720
Sérgio Moro ISCTE-IUL, Lisboa https://orcid.org/0000-0002-4861-6686

DOI:

https://doi.org/10.18089/tms.20240403

Keywords:

Contemporary research, topic modeling, science mapping, tourism, hospitality, literature analysis

Abstract

This study comprehensively reviews the literature since 2000 addressing contemporary tourism and hospitality research. The research conducted bibliometric analysis and topic modeling using R software encompassing over 18 thousand articles published in the top journals (first decile) according to the Scopus rankings. Our investigation determines the knowledge structure of research on tourism and hospitality and identifies current research trends through the intersection of the co-occurring themes and topic modeling topics. The impact of technological developments, the significance of sustainability in tourism practices, and the investigation of visitor behavior and decision-making processes are among the focal points. Furthermore, our study proposes directions for future research through the identification of a number of interesting avenues for further investigation that will fill in urgent shortages in the area. They include making tourism more inclusive and accessible, making use of cutting-edge technologies, and utilizing cultural diplomacy to improve the sustainability of tourism.

Author Biographies

Paulo Rita, NOVA Information Management School (NOVA IMS)

Paulo Rita has Post-Doc in E-Marketing (University of Nevada Las Vegas, USA), PhD in Marketing (Cardiff University, UK), Post-graduate Certificate in Research Skills and Quantitative Methods in Management (University of Glasgow, UK) and Bachelor degree in Business Management (ISCTE-IUL). Dr. Rita is Full Professor of Marketing at NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, International Development Coordinator, Director of the Master in Data-driven Marketing (Marketing Intelligence, Marketing Research & CRM, Digital Marketing & Analytics, Data Science for Marketing), Director of the Post-graduate program in Business Analytics for Hospitality & Tourism, Director of NOVA Marketing Analytics Lab, and Coordinator of Data-driven Marketing Research Stream of NOVA IMS Research and Development Center (MagIC). He is member of the evaluation panel of the Portuguese Science & Technology Foundation (FCT) regarding scholarship applications for Doctoral and Post-Doc Research Projects in Management, Expert Member of the Task Force for the Tourism Research Agenda 2030 of FCT, President of the Evaluation Panel for Accreditation of Bachelor, Master and Doctoral programmes in Marketing of Universities in Portugal of the Agency for Assessment and Accreditation of Higher Education (A3ES), and Visiting Professor at the University of Prague (Czech Republic). His research interests are focused on digital marketing / social media, marketing analytics, consumer behavior / consumer neurosciences, and tourism marketing. He is author of publications in these areas with more than 6,600 citations in Google Scholar, and having published more than 100 articles in scientific journals.
Ricardo Ramos

Ricardo Filipe Ramos has a PhD in Management with a specialisation in Marketing (ISCTE-IUL), a Master's degree in Sports Management (FMH-UTL) and a degree in Sports (IPS-ESE). He is a member of the research centres Information Systems Group at ISTAR-IUL and CICEE - UAL. His research interests include consumer/user behaviour on the Internet, e-commerce, tourism and hospitality and digital marketing. He is a Visiting Assistant Professor at the Oliveira do Hospital School of Technology and Management of the Coimbra Polytechnic Institute.
Sérgio Moro, ISCTE-IUL, Lisboa

Sérgio Moro is Full Professor at Instituto Universitário de Lisboa (ISCTE-IUL), Portugal, and Vice President of the Scientific Council at ISCTE. He holds Habilitation ("Agregação") and PhD in Information Sciences and Technologies and a MSc in Management Information Systems, both from ISCTE, and a 5 year BSc in Computer Engineering from Instituto Superior Técnico. His research interests include Business Intelligence, Data Mining, and Decision Support Systems applied to real world problems such as Marketing, Banking, and Tourism. His research appears in journals such as Telematics and Informatics, International Journal of Information Management, Decision Support Systems, Expert Systems with Applications, Annals of Tourism Research, European Journal of Marketing, Journal of Business Research, and Tourism Management. He has worked for 15 years at Montepio Bank (between 2001 and 2016), from which the last 3 years and a half as a Business Intelligence & Analytics project coordinator, including Marketing projects (e.g., Analytical CRM) and Risk Management projects (e.g., IRB - internal ratings-based approach to capital requirements for credit risk; ALM - Asset and Liability Management; GRC - Governance, Risk, and Compliance).

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Exploring the intersections of Tourism and Hospitality: A review and research agenda

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