Oliveira, Rui Filipe de Bourbon, ESGHT/Universidade do Algarve, Portugal
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BOOK - PROCEEDINGS TMS ALGARVE 2012: Tourism Management, Marketing, & ICT Management - Marketing
THE INFLUENCE OF BRAND EXPERIENCE IN ATTITUDE AND PURCHASE INTENTION: THE RED BULL CASE
Abstract PDF (Português (Portugal)) PDF (PT)
ISSN: 2182-8466