Internationalization of service-oriented companies: Case study research into a hospitality group

Authors

  • Luísa Carvalho Department of Social Sciences and Management, Open University/ University of Évora

Keywords:

internationalization, hospitality companies, services, strategy.

Abstract

The service sector has grown in importance in recent years mainly because it contributes towards economic growth and job creation in many countries. As yet, the services sector has been the subject of little research and few empirical studies, especially within the field of innovation. Moreover, the specific features of services make it difficult to study their internationalization, notably in tourism companies. The purpose of this study is twofold. Firstly, to present a literature review of internationalization in services and hospitality companies in particular. Secondly, to discuss a case study focusing on the largest Portuguese hospitality group (Pestana Group). This allows us to formulate hypotheses that support empirical study and make some important observations regarding service-oriented companies.

Author Biography

  • Luísa Carvalho, Department of Social Sciences and Management, Open University/ University of Évora
    PhD, Adjunct Professor, ESGHT/University of Algarve Web Manager of the Journal Encontros Científicos - Tourism & Management Studies  Director of the undergraduate Course in Hotelmanagement, ESGHT/University of Algarve

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Published

10.01.2024

Issue

Section

Tourism/Hospitality: Research Papers

How to Cite

Internationalization of service-oriented companies: Case study research into a hospitality group. (2024). Tourism & Management Studies, 10, 169-173. https://tmstudies.net/index.php/ectms/article/view/619