APPROACH TO CORPORATE SOCIAL RESPONSIBILITY OF MICRO INDIGENOUS ECOTOURISM IN MEXICO

Authors

  • C. Bertha Palomino Villavicencio Instituto Politécnico Nacional Periférico Sur
  • A. Gustavo López Pardo Instituto de Investigaciones Económicas de la UNAM

Keywords:

Corporate Social Responsibility, Indigenous Ecotourism, Sustainable Business, Community Tourism Enterprises, Tourism and Social Commitment

Abstract

This work aims to establish links between corporate social responsibility (CSR) and the characteristics of micro indigenous ecotourism in Mexico. The most relevant aspects of the economic, social and environmental aspects of CSR in these companies looking for an assessment of institutional programs that have supported this activity are identified. Also, through a non-random survey an exploratory approach to understanding the concept of CSR by 40 of the managers of these companies was taken.

The results show that actions for responsibility they undertake correspond, in order of most to least important, to the economic, social and ecological dimensions. They highlight the key role of the business community and their social commitment. However, paradoxically, environmental protection, the natural basis of the sustainability of entrepreneurship itself, is a pending matter.

In general, managers of these companies are still ignorant of the potential of linking this work with the proposed Corporate Social Responsibility and therefore, the possibility that the exercise will serve as a framework for a lower position in the market and an adjunct to their survival and success.

Author Biographies

  • C. Bertha Palomino Villavicencio, Instituto Politécnico Nacional Periférico Sur
    Maestra en Medio Ambiente y Desarrollo Integrado, Profesora investigadora de Posgrado en la Escuela Superior de Comercio y Administración Tepepan
  • A. Gustavo López Pardo, Instituto de Investigaciones Económicas de la UNAM
    Maestro en Sociología, Coordinador académico

Published

24.01.2012

Issue

Section

Papers/Extended Abstracts in Spanish

How to Cite

APPROACH TO CORPORATE SOCIAL RESPONSIBILITY OF MICRO INDIGENOUS ECOTOURISM IN MEXICO. (2012). Tourism & Management Studies, 982-989. https://tmstudies.net/index.php/ectms/article/view/261

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