THE IMPACTS OF TOURISM EXPERIENCES IN THE DESTINATION IMAGE. THE CASE OF THE ALGARVE

Authors

  • Nelson Matos School of Management, Hospitality and Tourism, University of Algarve
  • Júlio da Costa Mendes Faculty of Economics, University of Algarve
  • Patricia Oom do Valle Faculty of Economics, University of Algarve

Keywords:

Destination Image, Experiences, Positioning, Satisfaction

Abstract

To succeed nowadays, tourism destinations must differentiate and create a competitive positioning, and this can only be done by addressing and adapting to the needs of their visitors. A value-attainment construct based on tourism experiences is proposed for the product development and promotion strategy of the destination Algarve.

Published

25.01.2012

How to Cite

THE IMPACTS OF TOURISM EXPERIENCES IN THE DESTINATION IMAGE. THE CASE OF THE ALGARVE. (2012). Tourism & Management Studies, 1057-1059. https://www.tmstudies.net/index.php/ectms/article/view/282