DISCLOSURE OF CORPORATE SOCIAL RESPONSIBILITY INFORMATION IN PORTUGUESE TOURISM ACCOMMODATION

Authors

  • Francisco António Ferraz Escola Superior de Tecnologia e Gestão de Leiria
  • Michael Schön Escola Superior de Turismo e Tecnologia do Mar
  • Dolores Gallardo-Vázquez Facultad de Ciencias Económicas y Empresariales

Keywords:

Corporate Social Responsibility, Relationship Marketing, Stakeholders, Competitive Advantages, Information Tools

Abstract

The organizations have been expressing a growing awareness in economic, social and environmental issues, seeking to minimize problems with society by employing a systematic approach to sustainability and long term planning. To this end, they seek to develop a set of initiatives that involve the adoption of consistent and transparent behaviour leading to value creation, not only for the organization but also for all those involved in it.

With this in mind, the diclosure of this socially responsible behaviour plays an important role as an instrument of Relationship Marketing with its stakeholders, as it develops long-term potential competitive advantages to the organizations that promote it.

The purpose of this study is to analyse the dissemination of various information related to Social Responibility in the Portuguese Tourism Sector based on the empirical study of three- to five-star hotels.

Author Biographies

  • Francisco António Ferraz, Escola Superior de Tecnologia e Gestão de Leiria
    Doutorando em Contabilidade e Economia Financeira
  • Michael Schön, Escola Superior de Turismo e Tecnologia do Mar
    Doutorando em Marketing e Comércio Internacional
  • Dolores Gallardo-Vázquez, Facultad de Ciencias Económicas y Empresariales
    PhD, Profesora Titular de Universidad, Departamento de Economía Financiera y Contabilidad

Published

22.01.2012

Issue

Section

Papers/Extended Abstracts in Portuguese

How to Cite

DISCLOSURE OF CORPORATE SOCIAL RESPONSIBILITY INFORMATION IN PORTUGUESE TOURISM ACCOMMODATION. (2012). Tourism & Management Studies, 552-564. https://www.tmstudies.net/index.php/ectms/article/view/219

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