Destination images of the ten most visited countries for potential Brazilian tourists

Authors

  • Jean Max Tavares Pontifícia Universidade Católica de Minas Gerais
  • Xuan Tran Associate Professor at the University of West Florida (Pensacola)
  • Lori Pennington-Gray University of Florida

Keywords:

Destination image, countries, Brazilians, tourists

Abstract

The principal aim of this study was to verify which destination images of the ten most visited countries in the world in 2014 were rated by Brazilians who have never been to another country. A survey was applied to 263 respondents with the following variables: safety, the price of accommodation, the cost of transport, the duration of the trip, the economic stability of the destination, the political and social stability, the singular tourist attractions, the weather, the local infrastructure, and the friendliness of the local community. Using Partial Least Squares Path Modelling and ANOVA, six hypotheses were tested. The results obtained showed that those countries which are the nearest to Brazil were better evaluated (except for England and France). Safety, followed by the price of accommodation, and the cost of transportation, were the most important attributes of the images in the countries that were best evaluated by potential Brazilian tourists.

Author Biographies

  • Jean Max Tavares, Pontifícia Universidade Católica de Minas Gerais
    Programa de Mestrado Profissional em Gestão de Negócios Turísticos - Universidade Estadual do Ceará, and Pontifícia Universidade Católica de Minas Gerais
  • Xuan Tran, Associate Professor at the University of West Florida (Pensacola)
    Associated Professor at the University of West Florida (Pensacola) - Department of Hospitality
  • Lori Pennington-Gray, University of Florida
    Professor, Associate Director
    Department of Tourism, Recreation & Sport Management,
    Eric Friedheim Tourism Institute

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Published

30.04.2020

Issue

Section

Applied Cultural Studies: Short Communications

How to Cite

Destination images of the ten most visited countries for potential Brazilian tourists. (2020). Tourism & Management Studies, 16(2), 43-50. https://www.tmstudies.net/index.php/ectms/article/view/1098

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