Marketing and social responsibility: an exploratory study of local tourism
This paper proposes a management model for business organisations to help stimulate innovation in social responsibility and strengthen tourism in the city of Três Corações (Brazil). The purpose of this study is to present beliefs and values that work together to induce greater engagement and social performance in companies in their field, mainly through innovation to strengthen tourism in the region studied. The research method used was based on the grounded theory that is a form of qualitative research that seeks to generate new theories through concepts, categories and properties. The proposed model, besides reflecting on the role of social responsibility in the analysed companies, helps to map the diverse socioeconomic sectors of the surveyed companies and tourism. The study provided evidence that marketing and social responsibility concerns are increasingly present as a strategic factor in organisations.
Barakat, S. R. & Polo, E. F. (2016). Implicações estratégicas da responsabilidade social corporativa. Revista de Gestão Social e Ambiental, 10(2), 37-52.
Bronn P. S. & Vrioni, A. B. (2001). The handbook of communication and corporate reputation corporate social responsibility and cause-related marketing: an overview. International Journal of Advertising, 20(2), 207-222.
Burriel, O. A. (2015). Corporate social responsibility, income distribution and the environment: an empirical study for the European union. In Agata Stachowicz-Stanusch (Ed.), Corporate social responsibility: income, distribution and the environment, in corporate social performance in the age of irresponsibility. Cross-national perspective (pp. p.65-74), Charlotte, NC: Information Age Publishing.
Carroll, A. B. & Schwartz, M. (2003). Corporate social responsibility: a three-domain approach. Business Ethics Quarterly, 13(4), 503-530.
Carroll, A.B. & Buchholtz A. (2014). Business and society: ethics, sustainability, and stakeholder management. Stanford: Cengage Learning.
Carroll, A.B. (1999). Corporate social responsibility: evolution of a definitional construct. Business and Society, 38(3), 268-295.
Chatjuthamard, P., Jiraporn, P., Tong, S. & Singh, M. (2015). Managerial talent and corporate social responsibility: how do talented managers view corporate social responsibility? International Review of Finance 16(2), 265-276.
Chintrakarn, P., Jiraporn, P., Kim, J.C. & Kim, Y.S. (2016). The effect of corporate governance on corporate social responsibility. Asia-Pacific Journal of Financial Studies, 45(1), 102–123.
Coleman, J. S. (2000). Social capital in the creation of human capital. American Journal of Sociology, 94, 95-120.
Cox, C., Burgess, S., Sellito, C. & Buultjens, J. (2009). The role of user-generated content in tourist’ travel planning behavior. Journal of Social Responsability Marketing & Management, 18(8), 743-764.
Craig, E. C. (2015). The handbook of communication and corporate reputation. New Jersey: Willey & Sons.
Drucker, P. (1992). Administrando para o futuro: os anos 90 e a virada do século. São Paulo: Pioneira.
Enderle, G. & Tavis, A.L. (1998). A balanced concept of the firm and the measurement of its long–term planning and performance. Journal of Business Ethics, 17(11), 1129–1143.
ETHOS – Instituto Ethos de Responsabilidade Social. (2011). Matriz de evidências de sustentabilidade, banco de práticas e ferramentas de gestão: indicadores ethos, guia de elaboração de balanço social. Retrieved 14 December 2017 from www.ethos.org.br
Flammer, C. (2013) Corporate social responsibility and shareholder reaction: The environmental awareness of investors. Academy Management Journal, 56(3), 758- 781.
Flammer, C. & Luo, J. (2016). Corporate social responsibility as an employee governance tool: evidence from a quase-experiment. Strategic Management Journal, 37(3), 447-465.
Gaioto, F. R. (2001). Da responsabilidade social à ética empresarial aplicada ao relacionamento com clientes em processos pós-vendas: estudo de caso. Masters dissertation, Federal University of Santa Catarina, Brazil.
Garcia, I, Gibaja, J.J. & Mujika, A. (2013). User innovation in Gipuzkoa. A descriptive approach. Cuadernos de Administración, 26(46), 61-81.
Garcia, I, Gibaja, J.J. & Mujika, A. (2001). Marketing social corporativo – la respuesta a una demanda social. Estudios Empresariales, 105(1), 26-32.
Glaser, B. & Strauss, A. (1967). The Discovery of Grounded Theory. Chicago: Aldine.
Glaser, B. & Holton, J. (2004). Remodeling grounded theory. The Grounded Theory Review, 4(1), retrieved 15 August 2017 from http://groundedtheoryreview.com/2004/11/30/1612/
Henderson, H. (2006). Ethical market: growing the green economy. Waren: Ethical Market Institute.
Hiller, J. S. (2013). The benefit corporation and corporate social responsibility. Journal of Business Ethics, 118(2), 287-301.
Loannou I, Serafeim G. (2014). The impact of corporate social responsibility on investment recommendations. Journal of Business Ethics, 119(1) 77-86.
King, R. K. & Schwartz, R. (2000). An experimental investigation of auditors' liability: implications for social welfare and exploration of deviations from theoretical predictions. The Accounting Review, 75(4), 429-451
Kotler, P. (2007). Marketing. São Paulo: Atlas.
Kotler, P. (2008). Marketing social, São Paulo: Atlas.
Kotler, P. & Zaltman, G. (1971). Social marketing an approach to planned social change. Journal of Marketing, 35(1), 3-12.
Kozel Júnior, J. (1997). O top do marketing brasileiro. São Paulo: Scipione.
Lashley, C. (2008) Studying Social responsibility: Insights from Social Sciences. Scandinavian Journal of Social responsibility and Tourism, 8(1), 69-84.
Leisinger, K. M. (2015). Corporate responsibility in a world of cultural diversity and pluralism of values. Journal of International Business Ethics, 8(2), 9-36
Llena, F. M. (2007). La incorporación de la responsabilidad social corporativa en la gestión estratégica através del balanced scorecard: Relación con las memorias de sostenibilidad. XIII Congreso AECA - Armonización y Gobierno de la Diversidad, Oviedo, Spain.
Lyons K, Hanley J, Wearing S, & Neil, J. (2012) Gap year volunteer tourism: myths of global citizenship? Annals of Tourism Research 39, 361–378.
Mattar, F.N. (2005). Pesquisa de marketing. São Paulo: Atlas.
Micchelli J. (2012) Value chain approaches to assessing the impact of tourism on low-income households in developing countries. Journal of Sustainable Tourism, 20(3), 457-475.
Park, K., Philips, W. J., Canter, D. D., & Abbott, J. (2011) Social responsibility and tourism research rankings by author, university, and country using six major journals: The first decade of the new millennium. Journal of Social responsibility and Tourism Research, 35(3), 381-416.
Racherla P., Hu, C. (2010) A social network perspective of tourism research collaboration. Annals of Tourism Research, 37(4), 1012–1034.
Richers, R. (2001). Marketing, uma visão brasileira. São Paulo: Nobel.
SEADE. (2012). Índice paulista de responsabilidade social. Retrieved 31 March 2016 from http://www.seade.gov.br.
Seidel, M-D., S, Whitehead, L., Mossman, M. A. & Sá, C. (2017). The distributed network of cooperating teams (DNCT): a multi-level initiative for organizational change. Vancouver: University of British Columbia.
Srour, R. H. (2005). Poder, cultura e ética nas organizações: o desafio das formas de gestão. Rio de Janeiro: Campus.
Strauss, A. & Corbin, J. (1997). Grounded theory in practice. London: Sage Publications.
Schwartz, M. S. (2011). Corporate social responsibility: an ethical approach. New York: Broadview Press.
Tachizawa, T. (2011). Gestão ambiental e responsabilidade social corporativa. 6. São Paulo: Atlas.
UND United Nations Development (2007). Human Development Report 2007/2008. Fighting climate change, human solidarity in a divided world. UNDP, New York. Retrieved 22 April 2016 from http://www.pnud.org.br/arquivos/rdh/rdh20072008/hdr20072008pt.complete.pdf
Watson, J. D. (1972). Origin of concatemeric T7 DNA. Nat New Biology, 239(94), 197–201.
Weilin, L. & Svetlana, S. (2012). Ecotourism experiences reported online: Classification of satisfaction attributes. Tourism Management, 33(3), 702-712.
Zenone, L. C. (2007). Marketing Social. São Paulo: Thomson.
Wu, M. & Adams, R. (2007). Applying the Rasch model to psycho-social measurement: A practical approach. Melbourne: Educational Measurement Solutions.
Copyright (c) 2018 Tourism & Management Studies
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.