CORPORATE GROWTH IN BULGARIAN TOURISM BUSINESS

Tania Vesselinova Gorcheva

Abstract


The main task of this research is to create
a model of coordination growth drivers in
a firm’s operation. When looking for the
source of growth in a firm the focus falls on
the possibilities for sustainable development
of tourism business. The theoretical model
reflects the organization and operation of
corporate business as regards determining
factors from business environment
and proves that the development of
tourism business today is influenced by
the sustainability concept. The empirical
research of corporate growth in Bulgarian
tourism business is based on a survey and
uses a mix of qualitative and quantitative
methodologies to study the sustainability of
corporate growth in tourism in Bulgaria.

Keywords


Model of Strategy Coordination, Corporate Growth, Drivers of Growth, Sustainable Development, Frames of Growth.

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