Organizational Learning in the Hotel Industry: an eclectic instrument of measurement
Organizational Learning, despite being a widely debated topic in the literature on management, regarding the hotel industry still suffers from scattered information. This study was conducted with 295 professionals, among them managers and employees of hotels in Brazil and Portugal in order to validate a measuring instrument of organizational learning, properly adapted for hotel industry, and identify differences in the degree of efficiency of the organizational learning process between hotels of different categories, and between managers and employees. Initially a content validation with representatives of the hotel industry was made, than a confirmatory factor analysis was performed. As a result, we obtained a scale with 4 factors and 12 items, which was able to identify differences in the level of organizational learning between hotels and between managers and employees. There is evidence that the ability of individuals and groups to learn is encouraged, but is not being achieved in full in this industry, and that the most critical part of the process involves the dimension of creation and knowledge management in this industry.
Alonso-Almeida, M. del M., Celemín-Pedroche, M. de la S., Rubio-Andrada, L., & Rodríguez-Antón, J. M. (2016). Human and other critical factors in organizational learning in the hotel industry: A contingency approach. Tourism & Management Studies, 12(1), 97–106. Doi: 10.18089/tms.2016.12110.
Anderson, J., & Gerbing, D. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, 103(3), 411–423. Doi: 10.1037/0033-2909.103.3.411.
Beaton, D. E., Bombardier, C., Guillemin, F., & Ferraz, M. B. (2000). Guidelines for the process of cross-cultural adaptation of self-report measures. Spine, 25(24), 3186–3191. Doi:10.1097/00007632-200012150-00014.
Boer, A. V. den. (2015). Dynamic pricing and learning: Historical origins, current research, and new directions. Surveys in Operations Research and Management Science, 20(1), 1–18. Doi: 10.1016/j.sorms.2015.03.001.
Bontis, N., Crossan, M. M., & Hulland, J. (2002). Managing an organizational learning systems by aligning stocks and flows. Journal of Management Studies, 39(4), 437–469. Doi:10.1111/1467-6486.t01-1-00299.
Byrne, B. M. (2010). Structural Equation Modeling with AMOS. Structural Equation Modeling (Vol. 22). Doi:10.4324/9781410600219.
Crossan, M. M., Lane, H. W., & White, R. E. (1999). An organizational learning framework: From intuition to institution. Academy of Management Review, 24(3), 522–537.
Deloitte. (2015). Atlas da hotelaria 2014. Lisboa: Delloite Consultores S.A.
Dodgson, M., Gann, D. M., & Phillips, N. (2013). Organizational Learning and the Technology of Foolishness: The Case of Virtual Worlds at IBM. Organization Science, 1–19. Doi:http://dx.doi.org/10.1287/orsc.1120.0807.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research (JMR). Feb1981, 18(1), 39–50. 12p. 1 Diagram.
Fotis, J., Buhalis, D., & Rossides, N. (2011). Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets. International Journal of Online Marketing, 1(4), 1–19. Doi:10.4018/ijom.2011100101.
Fraj, E., Matute, J., & Melero, I. (2015). Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success. Tourism Management, 46, 30–42. Doi: 10.1016/j.tourman.2014.05.009.
Ghaderi, Z., Mat Som, A. P., & Wang, J. (2014). Organizational Learning in Tourism Crisis Management: An Experience from Malaysia. Journal of Travel & Tourism Marketing, 31, 627–648. Doi:10.1080/10548408.2014.883951.
Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate data analysis: A global perspective. (7th ed.). Upper Saddle River, NJ: Pearson.
Heritage, B., Pollock, C., & Roberts, L. (2014). Validation of the organizational culture assessment instrument. PLoS ONE, 9(3), 1–10. Doi: 10.1371/journal.pone.0092879.
Huber, G. P. (1991). Organizational Learning: The Contributing Processes and the Literatures. Organization Science, 2(1), 88–115. Doi:10.1287/orsc.2.1.88.
Kokt, D., & Ramarumo, R. (2015). Impact of organisational culture on job stress and burnout in graded accommodation establishments in the Free State province, South Africa. International Journal of Contemporary Hospitality Management, 27(6), 1198–1213.
Lloria, M. B., & Moreno-Luzon, M. D. (2014). Organizational learning: Proposal of an integrative scale and research instrument. Journal of Business Research, 67(5), 692–697.
March, J. G. (1991). Exploration and Exploitation in Organizational Learning. Organization Science, 2(1), 71–87. Doi: 10.1287/orsc.2.1.71.
Martin-Rojas, R., Garcia-Morales, V. J., & Mihi-Ramirez, A. (2014). Knowledge-based organization in tourism industry. Engineering Economics, 25(1), 82–93. Doi:10.5755/j01.ee.25.1.2030.
Moreno-Luzón, M. D., & Lloria, M. B. (2008). The role of non-structural and informal mechanisms of integration and coordination as forces in knowledge creation. British Journal of Management, 19(3), 250–276. Doi:10.1111/j.1467-8551.2007.00544.
Nasution, H. N., Mavondo, F. T., Matanda, M. J., & Ndubisi, N. O. (2011). Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value. Industrial Marketing Management, 40(3), 336–345. Doi: 10.1016/j.indmarman.2010.08.002.
Nieves, J., & Segarra, M. (2015). Management innovation in the hotel industry. Tourism Management, 46(February), 51–58. Doi: 10.1016/j.tourman.2014.06.002.
Nonaka, I. (1994). A Dynamic Theory of Organizational Knowledge Creation. Organization Science, 5(1), 14–37. Doi:10.1287/orsc.5.1.14.
Portaria n.o 309/2015 de 25 de setembro do Ministérios da Economia e do Ambiente, Ordenamento do Território e Energia. Pub. L. No. Diário da República: 1.a série, N.o 188 (2015). Portugal. Retrieved from www.dre.pt.
Portaria no100, de 16 de Junho, 2011 do Ministério do Turismo. Pub. L. No. Diário Oficial da União (2011). Brasil. Retrieved from http://www.turismo.gov.br/legislacOL/?p=175.
Rana, R., & Oliveira, F. S. (2014). Real-time dynamic pricing in a non-stationary environment using model-free reinforcement learning. Omega (United Kingdom), 47, 116–126. Doi: 10.1016/j.omega.2013.10.004.
Sanz-Valle, R., Naranjo-Valencia, J. C., Jiménez-Jiménez, D., & Perez-Caballero, L. (2011). Linking organizational learning with technical innovation and organizational culture. Journal of Knowledge Management, 15(6), 997–1015. Doi:10.1108/13673271111179334.
Senge, P. (1990). The fifth discipline: The art and practice of learning. NY: Doubleday.
Tajeddini, K. (2011). Customer Orientation, Learning Orientation, and New Service Development: An Empirical Investigation of the Swiss Hotel Industry. Journal of Hospitality & Tourism Research, 35(4), 437–468. Doi:10.1177/1096348010380599
Templeton, G. F., Lewis, B. R., & Snyder, C. A. (2002). Development of a Measure for the Organizational Learning Construct, 19(2), 175–218.
Templeton, G. F., Morris, S. A., Snyder, C. A., & Lewis, B. R. (2004). Methodological and thematic prescriptions for defining and measuring the organizational learning concept. Information Systems Frontiers, 6(3), 263–276.
Tippins, M. J., & Sohi, R. S. (2003). IT competency and firm performance: is organizational learning a missing link? Strategic Management Journal, 24(8), 745–761. Doi: 10.1002/smj.337.
Viglia, G., Mauri, A., & Carricano, M. (2016). The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition. International Journal of Hospitality Management, 52, 46–55. Doi: 10.1016/j.ijhm.2015.09.010
Yang, B. (2003). Identifying Valid and Reliable Measuresfor Dimensions of a Learning Culture. Advances in Developing Human Resources, 5(2), 152–162.
Copyright (c) 2018 Tourism & Management Studies
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.