Salvador Del Barrio García
https://www.linkedin.com/pub/salvador-del-barrio-garc%C3%ADa/2a/53/965
University of Granada, Spain
PhD in Business Administration, Associate Professor of Marketing. His areas of specialization are the Integrated Marketing Communication (IMC), Online Consumer Behaviour, Tourism Marketing, Cross-Cultural Marketing, and Neuromarketing. He has published several books as author and co-author on these matters. He has also published various peer-reviewed papers in prestigious journals such as International Journal of Advertising, Journal of Advertising Research, Crosscultural Management: An International Journal, Computers in Human Behaviour, Business Services, Cornell Hospitality Quarterly, European Journal of Marketing, Cities, EURE, Public Relations Review, Tourism & Management Studies, among others. He has directed research projects with businesses and the public administration and has taught master and doctoral studies in various universities. He is referee for several peer-reviewed journals.